HEALTH

Soccer star Tobin Heath endorses new sports nutrition brand

BY Michael Johnsen

 
 
PHOENIX – The Glukos Company, a natural performance energy foods brand officially launching in May, on Tuesday announced the signing of United States midfielder Tobin Heath. Heath, a two-time Olympic gold medalist, three-time NCAA champion, World Cup silver medalist and one of the starting players on the U.S. national team, signed a deal to become the face of the Glukos brand in soccer. 
 
"Being a two-way player that's consistently transitioning from offense to defense, it's imperative I fuel my body with an all-natural source of performance energy like Glukos that keeps my energy levels high," said Heath. "Since it's absorbed directly into my bloodstream and doesn't give me the jittery feeling associated with other products on the market, I'm able to perform at my peak throughout a 90-minute match."
 
Glukos founder Mark Jensen, a former collegiate runner and Ironman competitor, realized there was a gap in the energy product market. This led him to extensive research and development to find the optimum source of energy that was both healthy and effective for athletes. Glukos will be available sports specialty retail stores across the country for athletes that want to perform at their optimum levels while competing.
 
"With Tobin's prominence in soccer and the biggest women's tournament coming up this summer, she was an obvious choice to partner with heading into our launch," said Jensen. "As we embark on a new era, it's a thrilling time for Glukos and we're excited to welcome one of the best women's soccer players in the world to our team."
 
Glukos is available in six different products, including a ready to drink, gel, powder, tablet, gummy and bar. According to the company, the ingredient glucose is the only fuel the human body can use to produce natural energy unlike other energy products that contain high fructose corn syrup, which actually creates lactic acid, and triglycerides in the muscles that hurt performance and recovery, caffeine which artificially increases the heart rate and causes dehydration, and artificial sweetener.
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

CRN promotes supplementation of iodine on World Thyroid Day

BY Michael Johnsen

WASHINGTON — As part of efforts to increase awareness of thyroid health for the 8th Annual World Thyroid Day on Monday, the Council for Responsible Nutrition joined the American Thyroid Association and its sister international thyroid societies in calling attention to the important functions regulated by a healthy thyroid. In particular, CRN is focusing on the role of iodine and its importance for thyroid and overall health, especially for women who are pregnant or lactating. 
 
“Iodine is a nutrient that is critical for the production of thyroid hormones, and therefore, a deficiency in iodine can lead to thyroid hormone-related and other health problems,” stated Duffy MacKay, SVP scientific and regulatory affairs, CRN. “Additionally, pregnant or nursing women who are getting insufficient amounts of iodine can put their children at risk for decreased cognitive function, which is why CRN, and medical organizations, including ATA, The American Academy of Pediatrics, and the Endocrine Society, recommend that women who are pregnant or lactating receive a daily multivitamin/mineral supplement that contains 150 mcg of iodine.”
 
In addition to demonstrating iodine’s essential role for the health of women of childbearing age, scientific evidence has shown that getting enough iodine can help in preventing thyroid gland dysfunction, such as goiter, and various abnormalities related to the nervous system, digestive system or skin.
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Church & Dwight makes pregnancy testing easier with new product

BY Michael Johnsen

EWING, N.J. – Church & Dwight on Tuesday announced the newly redesigned First Response Early Result Pregnancy Test stick, which taking a pregnancy test easier, featuring a curved shape specifically designed to fit a woman's hand and a 50% wider tip. 
 
Transforming the original flat test stick, this curved design makes taking pregnancy tests easier with a longer handle and one, easy-to-read results window. The outcome of extensive, prototype testing with consumers, First Response found that women prefer the re-engineered "Comfort Sure Design" stick over other prototype designs for its improved usage experience with more control and less mess.
 
"We're pleased to continue advancing the at-home pregnancy test category with this game-changing offering," stated Stacey Feldman, VP marketing, Church & Dwight. "This breakthrough, curved stick showcases our leadership, as we consistently incorporate the latest technology into all our products to offer women the highest quality options during these crucial, anxiety-filled moments in their reproductive health journey."
 
"The launch of this newly redesigned First Response pregnancy test stick is a big step in addressing women's needs in an evolving landscape," said Elizabeth Yepez, a board certified ObGyn and Clinical Instructor of Obstetrics and Gynecology at the University of Illinois at Chicago School of Medicine. "As an obstetrician, I continue to notice how my patients increasingly incorporate technology into their pregnancy. It's exciting to see how the culture surrounding pregnancy has changed over time."
 
Also new to store shelves is the First Response Test & Confirm Ovulation Test, a combination kit that helps women who are trying to conceive track their ovulation with two different ways to detect and confirm their most fertile days. This kit includes 10 Daily Ovulation Tests and one Digital Ovulation Test, which features unmistakable YES+/NO- results.
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?