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Soccer star to represent Nutrilite

BY DSN STAFF

ADA, Mich. Amway has announced that it has signed two-time FIFA Player of the Year Ronaldinho to a multi-year, global endorsement agreement to represent Nutrilite, a leading brand of vitamin, mineral and dietary supplements.

Amway reported tha the endorsement deal is the largest platform in the 74-year history of the Nutrilite brand and aligns Ronaldinho with other world-class athletes who endorse the Nutrilite brand.

As part of the partnership, Ronaldinho will be featured in a multi-national marketing campaign that spans 58 countries on six continents. In addition, the company named him as a Nutrilite global spokesperson for the Amway One by One campaign for children.

Ronaldinho will endorse the Nutrilite brand exclusively within the vitamin, mineral and dietary supplements as well as the protein categories. “It makes sense for me because we both believe that everyone should get the most out of what nature has given them,” said Ronaldinho.

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LIV Natural to appear on Whole Foods, Kings Super Markets shelves

BY Jenna Duncan

PRINCETON, N.J. More East Coast retailers will carry LIV Natural, an all-natural energy and sports drink, the company said today.

Ritorna Natural, the maker of LIV Natural, announced that several more grocery store chains, including D’Agostino, Kings Super Markets and Whole Foods, will carry the fruit-flavored sports beverage.

LIV Natural was already stocked in about half a dozen other grocery chains in the Northeast.

LIV Natural is available in berry, citrus passion, lemon and orange flavors. All four flavors are offered in 12 ounces and 20 ounces.  LIV Natural retails for about $1.29 to $1.99 for the 20-ounce bottle.

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Nestle announces plans to expand frozen foods plant

BY Jenna Duncan

SOLON, Ohio Nestle Prepared Foods Co. announced today plans to expand its frozen foods manufacturing plant in Jonesboro, Ark.

The proposed expansion will cost more than $60 million and bring about 200 news jobs to Jonesboro.

A 50,000-square-foot addition to the frozen food facility will allow enough space for the installation of a new production line and new bakery to produce Stouffer’s and Lean Cuisine brand frozen pizzas.

Executives at Nestle said the current growth of the company is largely due to the successes of the Stouffer’s and Lean Cuisine brands—sales leaders in the frozen foods industry.

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