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SoBe Lifewater introduces its latest calorie-free drink with a summer-long promotional tour

BY Anna Mcgrath

PURCHASE, N.Y. PepsiCo.’s SoBe Lifewater announced its summer plans to travel across the country to promote its newest zero-calorie enhanced water and its two additional flavors.

The new zero-calorie SoBe Lifewater flavors are sweetened with the all-natural, zero-calorie sweetener PureVia, made from a highly pure extract of the Stevia plant leaf, and are infused with a unique mix of antioxidant vitamins C and E, essential B vitamins and herbal ingredients.

“SoBe Lifewater is the ultimate summer accessory, whether you’re at the beach or at a backyard barbecue,” said Angelique Krembs, SoBe marketing director at PepsiCo. North America Beverages. “What better time of year to provide consumers more variety in the healthier beverages they seek and exclusive access to the hottest social events.”

SoBe will unveil marketing events in late June in order to engage consumers all summer long. For more information, visit www.sobeworld.com.

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Skip the sink with Cascade Complete All-in-1 ActionPacs

BY Allison Cerra

CINCINNATI Cascade is introducing a product that will save consumers time and money.

Packaged in a convenient 1-in.-by-1-in. pre-measured pouch, Cascade Complete All-in-1 ActionPacs contain a powerful food dissolving solution with pretreater and rinse aid added, so all you have to do is toss them in the dishwasher and press the start button. The product is simple to use and produces considerable water savings.

“More than 80% of Americans are still prewashing their dishes,” stated P&G assistant brand manager Wayne Davis.  “With Cascade Complete’s advanced cleaning system, they can be confident that their dishes will come out clean, without the extra step. In fact, if every consumer skipped the sink, we could save roughly 250 billion gallons of water each year.”

Cascade Complete All-in-1 ActionPacs can be found nationally at food, drug and mass retailers, and are available in two scents (Fresh and Lemon Burst) and three sizes (16-ct, 26-ct and 48-ct).  For more information on Cascade, visit www.cascadeclean.com.

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Tropicana launches ‘Get Your Fruit On!’ campaign

BY Allison Cerra

CHICAGO As 7-out-of-10 American adults are not getting enough fruit in their daily diets — despite the USDA Dietary Guidelines recommendation to consume four servings, or two cups, of fruit a day as part of an overall healthy diet — Tropicana is doing something to make fruit consumption easy for all.

To help narrow the fruit gap for kids in need, and encourage Americans to increase their fruit consumption, Tropicana Products is rallying people to “Get Your Fruit On!” with Tropicana Pure Premium orange juice starting in June: National Fruit and Vegetable Month.

“The goal of our ‘Get Your Fruit On!’ campaign is to help Americans, and especially kids, in need of good nutrition get on the right path to realizing the nutritional benefits of fruit and fruit juice,” said Andy Horrow, chief marketing officer for Tropicana. “Surprisingly, we’ve learned a majority of orange juice drinkers are unaware that 100% orange juice contributes to their daily fruit intake. A glass of Tropicana Pure Premium orange juice at breakfast is one great-tasting and convenient way to get a jump start on your fruit goals.”

To kick off this campaign, Tropicana is donating orange juice to the USDA’s Summer and School Food Service Program For Kids. A quarter million fruit servings of Tropicana Pure Premium 100% orange juice will be given to the USDA, starting with its national Summer Food Service Program for kids and continuing on with its School Breakfast Program.

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