SoBe Lifewater with electrolytes launches
PURCHASE, N.Y. — PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.
SoBe Lifewater with electrolytes, available in Macintosh Apple Cherry and Strawberry Kiwi Lemonade, are infused with vitamins and made with the all-natural sweetener, PureVia, which offers full flavor with zero calories per serving.
“New SoBe Lifewater with electrolytes offers great-tasting hydration without the calories,” said Andrew Katz, marketing director for SoBe. “That’s our message to SoBe fans: The lizard strikes again, offering you a new way to satisfy your insatiable thirst.”
In line with the product launch, SoBe is unveiling the second installment of its "skinsuit spread," starring "Gossip Girl" actress Jessica Szohr. Images and videos from the skinsuit shoot are available on the brand’s Facebook page, with new photos rolling out between now and Feb. 15.
“Last year’s SoBe Lifewater skinsuit shoot took place on a gorgeous beach; this year’s skinsuit shoot in the jungle was still amazing, but a little different. It definitely had an edgy vibe that I loved,” Szohr said. “No matter where you are, it’s easy to be tempted and transformed with new SoBe Lifewater with electrolytes.”
Hefty Basics enters Northeast markets
LAKE FOREST, Ill. — Pactiv is rolling out a line of compostable paper plates for its Hefty brand.
Hefty Basics are disposable paper plates that have the strength to support almost any meal. The plates are biodegradable in home composting and are microwavable, Pactiv said.
The plates are available at select grocery stores throughout the Northeast region of the United States in 45-count, 8 and 5/8-in. lunch plate packages and 24-count, 10 and 1/4-in. dinner plate packages.
“Hefty Basics paper plates are a perfect choice for environmentally conscious consumers who want the convenience of using disposables for serving meals or entertaining friends,” said John Schwab, SVP and general manager of Hefty Consumer Products. “Hefty Basics paper plates deliver the functionality, strength and value consumers demand while being an environmental alternative.”
ReportersNotebook — Consumables, 1/10/11
Supplier News — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. Sun Drop is made with orange juice and caffeine. DPS’ sudden focus on Sun Drop stems from the company’s interest in directing consumer interest to flavored sodas, a noncola segment of the soft drink industry in which the company specializes.
Trident, which is owned by Kraft Foods’ Cadbury unit, is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains “10% of the daily value of vitamin C” in each piece, according to the company. The gum line, which will be introduced early this year, also will include Rejuve, a blend of mint and white tea, and Awaken, a peppermint flavor with a “dash of ginseng,” the company said.
Retailer News — Spartan Stores introduced its new Michigan-made Indulgent Creations premium ice cream, which will be available year round through Spartan Stores, D&W Fresh Market, Family Fare, Felpausch, Glen’s Market and VG’s Grocery stores, as well as through nearly 400 independent stores in Michigan and northern Indiana that sell Spartan Stores’ brand products. The four core flavors include double vanilla, toasted butter pecan, mint chip and double dark chocolate. Eight additional seasonal flavors will be carried for a limited time throughout the year.