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SoapBox Soaps expands presence in Whole Foods

BY Ryan Chavis

ALEXANDRIA, Va. — SoapBox Soaps, a mission-based personal care company, launched an all-natural line of soaps in five new Whole Foods regions earlier this week. More than 100 Whole Foods stores in the Northeast, Northern California, Southern Pacific, Rocky Mountain and Florida regions will now stock the bar soaps. 
 
All regions will stock SoapBox’s Lemongrass and Black soap varieties, with individual stores stocking a selection of SoapBox’s liquid hand soaps and body soaps, which are available in Lavender, Tea & Ginger, Black, Pomegranate, Apple and Mandarin varieties.
 
SoapBox donates 70% of its product sales within the United States, with the remainder going to communities in need across the globe. By purchasing SoapBox products from local Whole Foods stores, consumers now can see SoapBox’s mission take shape and directly impact their communities, the company said.

“The expansion into these regions means that SoapBox’s charitable mission can continue to have a larger impact on communities around the United States,” said SoapBox founder and CEO Dave Simnick. “Water related disease is one of the leading causes of death worldwide and we aim to eradicate the possibility of this happening on our doorstep.”
 
SoapBox's bar soaps have a suggested retail price of $4.99. Liquid hand soaps and body washes are priced at $6.99 and $7.99, respectively. 

 

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Clorox takes to Vine to showcase new bleach

BY Ryan Chavis

OAKLAND, Calif. — Clorox bleach is breaking some rules in celebration of Mercedes-Benz Fashion Week, revealing a  “Cloey De La Rox” line of undies via social media platform Vine for an underwear fashion show. The makers of Clorox are using the social media initiative to highlight the benefits of the brand's new Clorox Smart Seek Bleach, which enables white clothes as well as whites with a bit of color to be thrown into the same bleach load. 
 

“Clorox bleach has been trusted to keep your whites white for generations, but fashion and laundry routines have changed,” said Katie Keil, associate director of marketing for Clorox. “Now, with Clorox Smart Seek Bleach you can use the bleach brand you’ve always trusted to keep both whites and whites with a little bit of color bright and clean in the same laundry load, saving you time and money.”
 
Clorox Smart Seek Bleach is safe on most prints, patterns and trims on white garments when used as instructed. It is available in 55-oz and 116-oz bottles in Fresh Meadow and Clean Linen scents. 

 

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Walgreens makes commitment to helping smokers quit

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Wednesday shared its commitment to helping smokers quit the habit altogether. "We believe that if the goal is to truly reduce tobacco use in America, then the most effective thing retail pharmacies can do is address the root causes and help smokers quit," Walgreens stated. 
 
With about 250,000 retail establishments selling tobacco products in America today, retail pharmacies comprise only 4% of overall tobacco sales, Walgreens noted. A retail pharmacy ban on tobacco sales would have little to no significant impact on actually reducing the use of tobacco.
 
"Our goal is to help get the U.S. smoking rate, which has leveled off at around 18% of the adult population for a decade, moving lower again," Walgreens stated. The U.S. Centers for Disease Control and Prevention has said that nearly 68% of adult smokers in America want to quit completely. And nearly 43% of smokers in 2010 stopped for more than one day because they were trying to quit.
 
"As the U.S. retail pharmacy leader and healthcare partner in offering smoking cessation programs, products and initiatives, Walgreens is well positioned and committed to offering consumers alternatives and solutions to help change behavior and quit smoking. We provide a convenient, seamless, one-stop, quit-smoking strategy that we believe can make the difference in successfully quitting for the nearly 68% of adult smokers in America who want to quit completely," the company added.
 
Walgreens' Balance Rewards for healthy choices program offers smoking cessation content and tools on Walgreens.com, individual support through the Walgreens online Pharmacy Chat and tools to enable participants to track their progress toward smoking cessation while earning Balance Rewards points. Balance Rewards for healthy choices is the first community pharmacy program that includes behavior change training based on noted psychologist Dr. B.J. Fogg’s Tiny Habits method, Walgreens noted. The training provides pharmacists and Walgreens online Pharmacy Chat agents with the knowledge and resources needed to provide wellness coaching.
 
Pharmacy Chat supports participants by helping them better understand the path to smoking cessation, including setting a quit date, optimally using over-the-counter and prescription medications and utilizing other tools and supports.
 
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J.Fisher says:
Sep-12-2014 10:05 am

Walgreens is missing the point. CVS did not remove Tobacco products only to try to drive down the occurance of Lung Cancer. CVS is telling the public they won't participate in prolonging this addictive and unhealthy behavior.

A.McKusick says:
Sep-05-2014 07:25 am

I think that Walgreen's greed has overtaken them. A 4% reduction in lung cancers and COPD would be lauded in most other circles.

B.Wolford says:
Sep-05-2014 03:51 am

Thank you

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