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Snyder’s of Hanover launches renewable plant-based packaging

BY Allison Cerra

HANOVER, Pa. Snyder’s of Hanover organic pretzel sticks will be packaged in renewable bags created from 90% plant-based materials, in line with Earth Day.

The renewable raw material used to make the new packaging is produced with as little as half the energy compared to traditional petroleum-based packaging, Snyder’s of Hanover said. The package was created from an innovative renewable material called Earth Clear, developed by Clear Lam Packaging, a plant-based bioplastic. This enables the bag to function without the dependency on petroleum-based products.

A bright yellow graphic on the upper right of the package helps differentiate the bag on the shelf and directs the consumer to the back panel for more information on the benefits of the renewable packaging.

“It has always been extremely important to Snyder’s to create products that are both delicious and ‘better for you,'” said Claude O’Connor, VP marketing at Snyder’s of Hanover. “Now after a year of development, we’re thrilled to take that even further and introduce a renewable packaging solution that is ‘better for the earth’ as well.”

All three varieties of Snyder’s of Hanover organic pretzel sticks will be available in the new renewable packaging nationwide in time for Earth Day, April 22. They will be sold for a suggested retail price of $2.99 for an 8 oz. bag.

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Mr. Clean gears up for spring cleaning with new product offerings

BY Allison Cerra

CINCINNATI To help families make cleaning easy just in time for spring, Mr. Clean has launched a new, targeted line of bathroom cleaning products.

The new products include the Mr. Clean Magic Eraser bath scrubber with Febreze fresh scent — which contains micro-fibers that erase three times more soap scum per swipe than the leading all purpose spray cleaner and a 30%  larger scrubbing surface than the original Mr. Clean Magic Eraser — and Mr. Clean disinfecting bath cleaner with Febreze freshness, which kills 99.9% of bacteria and is available in both Meadows & Rain and Lavender Vanilla & Comfort scents. Both products easily remove soap scum, kill bacteria and help eliminate odors.

The new Magic Eraser bath scrubber with Febreze fresh scent has . Its contoured shape makes for easy gripping and cleaning hard to reach corners around the bathroom. Now with a 30%, it removes soap scum and leaves behind the fresh scent of Febreze.

“As a brand that has helped America clean for over 50 years, we know that the bathroom is a source of angst for consumers,” said Shannon Taylor, brand manager at Procter & Gamble. “Soap scum requires extra elbow grease to be removed, and these products make it easy to get rid of this type of grime while offering the fresh scent of Febreze. This product line helps deliver a clean and fresh environment so consumers can do more without sacrificing time or effort.”

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Crystal Light launches new fitness partner in a glass

BY Allison Cerra

TARRYTOWN, N.Y. Crystal Light has launched its first-ever low-calorie fitness beverage mix.

Pure Fitness is caffeine and gluten free, and one 8-ounce serving contains only three grams of sugar. Crystal Light Pure Fitness is a great low-calorie beverage alternative — providing a delicious, naturally sweet drink while satisfying the body’s need for water, Crystal Light said. Pure Fitness contains only 15 calories per serving and electrolytes to aid hydration during light physical activity and is available in three varieties: lemon lime, strawberry kiwi and grape.

“It’s important for people to keep adequately hydrated,” said Karan Bajaj, senior brand manager for Crystal Light.  “Now, with Pure Fitness there’s a whole new option for people who want to water their bodies deliciously –– a naturally sweetened, low-calorie refreshing beverage.”

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