Snickers wants consumers to show ‘love’ for Peanut Butter Squared
HACKETTSTOWN, N.J. — Snickers really wants consumers to "love" its latest confection.
The Mars Chocolate brand has implemented a "love" button on its Facebook fan page — an upgrade of the social networking site’s "like" button — to celebrate the launch of Snickers Peanut Butter Squared.
"Snickers Peanut Butter Squared will inspire more than ‘like,’" said Mars Chocolate North America chief consumer officer Debra Sandler. "Fans everywhere have made it clear that sometimes they want to do more than just ‘like’ something, so we created a way for people to express their newfound passion for Snickers Peanut Butter Squared, and everything else they love on Facebook."
Each 1.78-oz. singles pack of Snickers Peanut Butter Squared includes two delicious square-shaped bars and sells for a suggested retail price of 89 cents.
MGD 64 Lemonade coming to retail
CHICAGO — A new limited-edition beer is helping consumers get ready for summer.
Low-calorie brand MGD 64 is serving up MGD 64 Lemonade, a 64-calorie beer that combines a light, crisp draft beer taste with the tangy taste of lemonade. Available in six-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available from May through Labor Day at retailers nationwide.
MGD 64, part of the Miller Geniune Draft line of products, launched nationally in 2008.
Duane Reade gets Fresh with NYC shoppers
A fresh new vision has come into view at Duane Reade as the Walgreens-owned retailer expanded its fresh food and grocery offerings. In its Union Square store in Manhattan, shown here, consumers are greeted by an expansive food offering that includes an island of such on-the-go meals as oatmeal, sushi, sandwiches and salads; baked goods with a self-service coffee bar; and an array of frozen foods. The concept also prominently features the store-brand DR Delish line of premium snacks and beverages.
The chain continues to fine-tune its selection more in line with the identity and local needs of many of its New York City neighborhoods. For example, a draft beer selection, complete with growlers, was the point of difference in two new Duane Reade stores, including one in Williamsburg, Brooklyn, and another on the Upper West Side. Another store in Chelsea offers fresh-cut fruit, baked goods and self-serve Starbucks coffee, as well as more than 500 SKUs of frozen convenience items.