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Snickers turns 80

BY Allison Cerra

HACKETTSTOWN, N.J. The candy bar known to satisfy hunger has reached a milestone: its 80th birthday.

Snickers, which was first introduced in 1930, cost just 5 cents when it made its candy aisle debut. Now, the brand boasts $2 billion in sales, currently holding the No. 1 selling candy bar spot in the United States, with distrubution in more than 70 countries worldwide.

The candy, which features nougat topped with caramel, roasted peanuts and covered with milk chocolate, is one of Mars’ most popular brands and continues to breathe new life into its brand with spin-off candies, new slogans and promotions ( the most recent being “snackonomics”) to Super Bowl ads. It remains one of America’s most beloved confections.

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Nestle becomes target in social media firestorm

BY Allison Cerra

NEW YORK Nestle is getting flak from environmental activists after allegations surfaced that the confectionary giant purchased palm oil from a company that was destroying the Indonesian rain forest.

Greenpeace International — which has led protests against the company — said that although Nestle since has ceased its purchases of palm oil from the firm (which accounted for slightly more than 1% of the company’s overall palm oil purchases), the damage cannot be mitigated. The advocacy group brought its campaign against Nestle to the Internet, including mudslinging on such social networking sites as YouTube and Facebook. Shortly after Greenpeace released a report on Nestle’s palm oil use, the group posted a mock commercial depicting the candy maker as a killer, in addition to posting messages on Facebook, protesting its products. 

Meanwhile, Nestle has requested the mock commercial and logos be removed from search engines and social media, citing copyright infringement, but such damaging publicity, experts told the Wall Street Journal, really could tarnish Nestle’s reputation, and suggested the company suspend its social media outlets.

“We, like Greenpeace and many others, abhor destruction of the rain forests, and will not source from companies where there is verifiable evidence of environmental damage,” stated Nestle spokeswoman Nina Backes. “Like all companies, we are learning about how best to use social media, particularly with such complex issues,” Backes added. “What we take out of this is that you have to engage.”

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Wonder Bread introduces Smartwhite

BY Allison Cerra

IRVING, Texas Wonder Bread is getting smart with its newest product: a bread with the taste and soft texture of white bread but with the fiber of 100% whole wheat bread.

Wonder’s Smartwhite bread is a great solution for families who prefer the taste of white bread and who are looking to fit more nutrition into their overall diet, Wonder Bread said. The bread contains 5g of fiber per serving, in addition to calcium, iron, vitamin D and folic acid. Each slice contains 50 calories.

“Many families who enjoy the taste of white bread are looking for options that offer increased nutrition,” said Stephany Verstraete, VP marketing. “The Wonder Smartwhite launch highlights Wonder’s focus on providing parents with great tasting, nutritious options from a brand they know and trust.”

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