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Snickers turns 80

BY Allison Cerra

HACKETTSTOWN, N.J. The candy bar known to satisfy hunger has reached a milestone: its 80th birthday.

Snickers, which was first introduced in 1930, cost just 5 cents when it made its candy aisle debut. Now, the brand boasts $2 billion in sales, currently holding the No. 1 selling candy bar spot in the United States, with distrubution in more than 70 countries worldwide.

The candy, which features nougat topped with caramel, roasted peanuts and covered with milk chocolate, is one of Mars’ most popular brands and continues to breathe new life into its brand with spin-off candies, new slogans and promotions ( the most recent being “snackonomics”) to Super Bowl ads. It remains one of America’s most beloved confections.

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Pepsi launches ‘Yo Sumo’

BY Allison Cerra

PURCHASE, N.Y. Pepsi announced the official launch of “Yo Sumo,” an initiative created to show the world the incredible contributions that Latinos have made to the United States.

To accomplish the “Yo Sumo” mission, Pepsi partnered with renowned actress and humanitarian Eva Longoria Parker to produce and direct a documentary that presents the Latino identity from a fresh point of view. Longoria Parker has been widely recognized for bringing attention to a host of causes and projects important to the Latino community.

“I can attest to the unique ways in which we, as Latinos, enrich this country with our contributions and compel people everywhere to progress and succeed. As such, I’m honored to be a part of such an important and relevant project,” said Longoria Parker. “I believe that every Latino has an impact, however big or small. Now more than ever, it’s time to help tell the stories that make this community admirable, to inspire others to be seen, be heard and be counted.”

Latinos from all parts of the country can be part of the documentary by simply sharing their story on www.pepsiyosumo.com. Longoria Parker will personally select the people who will be portrayed in the film and work with them to bring their story to life through her unique vision.

“Pepsi’s ‘Yo Sumo’ program creates a space to celebrate the power of the Hispanic community, while shining a light on the beauty of individual people,” said Frank Cooper, chief consumer engagement officer, PepsiCo Beverages Americas. “We are fortunate to have Eva Longoria Parker bring her vision, creativity and sense of purpose to this project.”

In line with a program, Pepsi launched T.V. commercials in English and Spanish,  as well as a full digital campaign for the Web site and Facebook.

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Nestle becomes target in social media firestorm

BY Allison Cerra

NEW YORK Nestle is getting flak from environmental activists after allegations surfaced that the confectionary giant purchased palm oil from a company that was destroying the Indonesian rain forest.

Greenpeace International — which has led protests against the company — said that although Nestle since has ceased its purchases of palm oil from the firm (which accounted for slightly more than 1% of the company’s overall palm oil purchases), the damage cannot be mitigated. The advocacy group brought its campaign against Nestle to the Internet, including mudslinging on such social networking sites as YouTube and Facebook. Shortly after Greenpeace released a report on Nestle’s palm oil use, the group posted a mock commercial depicting the candy maker as a killer, in addition to posting messages on Facebook, protesting its products. 

Meanwhile, Nestle has requested the mock commercial and logos be removed from search engines and social media, citing copyright infringement, but such damaging publicity, experts told the Wall Street Journal, really could tarnish Nestle’s reputation, and suggested the company suspend its social media outlets.

“We, like Greenpeace and many others, abhor destruction of the rain forests, and will not source from companies where there is verifiable evidence of environmental damage,” stated Nestle spokeswoman Nina Backes. “Like all companies, we are learning about how best to use social media, particularly with such complex issues,” Backes added. “What we take out of this is that you have to engage.”

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