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Snickers teams up with Feeding America

BY Allison Cerra

HACKETTSTOWN, N.J. Mars Snackfood U.S. announced today that its Snickers brand is teaming up with Feeding America to ‘Bar Hunger’ – a campaign to help Americans struggling with hunger.

As part of ‘Bar Hunger,’ Snickers will donate the equivalent of at least three million meals to Feeding America in 2009. The brand will also educate and inspire Americans to help through special branding and educational verbiage on its Snickers packaging, dedicated national advertising, its Facebook page located at www.facebook.com/snickers, as well as series of events throughout the year.

Snickers enlisted the support of actor and chairman of Feeding America’s Entertainment Council, David Arquette, who’ll spend the better part of two days atop the famed Madison Square Garden Marquee, July 14 and 15. Arquette hopes to raise $250,000 in donations for Feeding America, at a time that is especially trying for the growing number of Americans at risk of hunger, through the Snickers Facebook Page, text messaging and on-site collections.

“The Snickers brand has always satisfied hunger,” said Carole Walker, VP integrated marketing communications for Mars Snackfood U.S. “The ‘Bar Hunger’ campaign is designed to draw attention to a very real challenge facing America. But this charitable effort is about more than putting a logo on our wrapper. We want people to join the effort and help in any way they can.”

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Breyers, Klondike, Popsicle introduce new better-for-you dessert options

BY Anna Mcgrath

ENGLEWOOD CLIFFS, N.J. Three well-known ice cream companies are cooling down for summer with their new lineup of ice cream and frozen treats, set to arrive just in time to celebrate National Ice Cream Day on July 19.

Whether consumers are looking for a healthy snack or craving a truly indulgent dessert, Breyers, Klondike and Popsicle are sure to have whatever they’re looking for.

This summer, Breyers welcomes its Smooth & Dreamy line. The all-natural, half-the-fat ice cream option is a healthy choice with 30% fewer calories than regular ice cream but with the same delicious taste.

The Klondike 100 Calorie and Klondike No Sugar Added products are two other options for a guiltless crave-quencher this summer season. For its chocolate-lovers, Klondike announced that six of the Klondike stickless bars now have a thicker chocolate shell with 25% more chocolate coating to surround the light ice cream filling.

Not to be outdone, Popsicle announced the expansion of its Slow Melt line in 2009, now with more fun sizes, shapes, colors, flavors and characters for kids and less mess for moms. The All Popsicle Slow Melt ice pop varieties are fat free and a good source of vitamin C.

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Naked Juice introduces 100% recyclable bottles with its Naked reNEWabottle

BY Anna Mcgrath

AZUSA, Calif. Furthering its commitment to quality and sustainability, Naked Juice has launched its reNEWabottle, making it the first nationally-distributed brand to transition to a 100% post-consumer recycled plastic bottle.

Naked Juice expects the eco-friendly evolution of its entire product line to be completed in 2010.

The transition will commence this month with all flavors found in 32-ounce bottles. The new bottles can be easily spotted with its fresh transparent look, showing off the vibrant juice inside.

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