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Snickers Ice Cream sweepstakes offers ultimate NFL fan experience

BY Allison Cerra

HACKETTSTOWN, N.J. Sports fans looking for the ultimate NFL experience can look no further than Snickers Ice Cream as it launches a one-of-a-kind sweepstakes.

“Chillin’ at Training Camp” sweepstakes offers sports fans the chance to win an all-expense paid trip to a 2010 NFL training camp of their choice, where they will get exclusive one-on-one time with an NFL player. Fans are invited to enter the sweepstakes between April 1, 2010, and June 11, 2010, at www.NFL.com/SnickersVIP.

“What better way to cool off than with a Snickers Ice Cream bar at one of summer’s hottest football events – NFL training camp,” said Craig Hall, general manager, Mars Chocolate North America. “One lucky fan will receive the ultimate experience by getting up close and personal with the country’s favorite sport.”

The grand prize winner will receive a three-day, two-night trip for two to the NFL training camp of their choice. The trip includes round-trip air transportation, lodging, ground transportation and an official NFL prize package. In addition, participants in the “Chillin’ at Training Camp” Sweepstakes have a chance to win instant prizes ranging from an EA Sports Madden NFL 11 prize pack, Canon PowerShot Cameras, or prepaid Visa debit cards. A complete list of prizes and terms and conditions is available at www.NFL.com/SnickersVIP.

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Go Green Expo heads to ‘City of Brotherly Love’

BY Allison Cerra

NEW YORK Go Green Expo, one of the nation’s largest eco-friendly business and consumer lifestyle showcases, returns to Philadelphia for the second year in a row.

Go Green Expo invites business leaders, eco-minded consumers and their families to explore every aspect of green living and sustainable business practices including energy, home and building, transportation, electronics, food and health and beauty. The expo, which will be held April 16 through 18 at the Greater Philadelphia Expo Center, will provide attendees with keynote speakers and panel discussions including such relevant and timely topics as green entrepreneurs, triple bottom-line energy management and more. Additionally, a special panel discussion about eco-entrepreneurism will be moderated by Leanne Krueger-Braneky, executive director of the Sustainable Business Network of Greater Philadelphia. The panel will include Go Green Expo founder and CEO Bradford Rand and members from Entrepreneurs Organization, one of the nation’s premier business groups. Attendees will hear tips for starting an eco-friendly organization from seasoned business owners and other aspects of being an environmentally-minded executive.

Key exhibitors include earth-friendly paper goods company Marcal and sustainable printing service Print Responsibly.

For more information and a full schedule of the show’s events, please visit www.gogreenexpo.com.

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Cheetos unleashes Mighty Zingers

BY Allison Cerra

PLANO, Texas Cheetos lovers are in for the ultimate treat as a new cheesy innovation called Cheetos Mighty Zingers — the tiniest Cheetos snacks ever made and marketed — are making their debut.

Building on the launch of Cheetos Giants in 2009, this year Cheetos switched things up in the flavor lab to give fans just the opposite type of fun snacking experience: combining two unique flavors in a miniature version of the cheesy snacks.

“We’re always looking for ways to bring fun into our consumers’ lives and offer them products that provide a release from their busy days,” said Rudy Wilson, VP marketing, Frito-Lay. “From the flavors to the shape, we’re excited to see how people enjoy and play with this tiny two-taste Cheetos snack.”

Mighty Zingers are available in two varieties, including Ragin’ Cajun & Tangy Ranch and Sharp Cheddar & Salsa Picante, available now nationwide for $2.99. Cheetos Mighty Zingers also will be supported by a fully-integrated marketing campaign including digital and television advertising as well as in-store merchandising and out-of-home.  

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