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Snickers gears up for football season with Super Bowl giveaway

BY Allison Cerra

HACKETTSTOWN, N.J. Mars Chocolate North America is offering football fans a chance to see the Super Bowl with the help of its Snickers brand.

“Go Nuts At The Super Bowl with Snickers” instant win game will offer 17 NFL fans the grand prize of a trip to see Super Bowl XLV, while more than 2,200 additional winners will receive other great prizes including flat-screen TVs, gift certificates or Snickers bars.

“The ‘Go Nuts At The Super Bowl with Snickers’ instant win game satisfies NFL fans’ extreme passion in a number of different ways,” said Debra Sandler, chief consumer officer for Mars Chocolate North America. “NFL fans are some of the loudest, proudest and nuttiest fans in all of sports and we are excited to reward that enthusiasm with these exciting VIP trips to Super Bowl XLV.”

Visit Snickers.com for more information.

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Walgreens serves up Duane Reade’s DR Delish line at its stores

BY Allison Cerra

DEERFIELD, Ill. A few months after it acquired New York-based drug store chain Duane Reade, Walgreens has decided to bring the chain’s private-label brand, DR Delish, to its stores.

Duane Reade’s DR Delish line, which consists of premium snacks and beverages filled with healthy benefits, exclusively rolled out in its namesake stores last September.

“Introducing the DR Delish line of products in our stores is one of the first big steps toward bringing the best of Duane Reade to Walgreens,” said Bryan Pugh, VP merchandising for Walgreens. “The DR Delish brand allows us to offer our customers snacks and beverages with premium recipes but at more affordable prices. These were among the most popular DR Delish products in the New York market, so we’re confident they’ll be a hit with our customers nationwide,” Pugh said. “Our plan is to expand the selection available at Walgreens in the coming months.”

The initial products consumers will see on the end cap will range from $2.99 to $7.49 and include:

  • Trail mix blueberry pomegranate crunch
  • Trail mix mango crunch
  • Trail mix pistachio crunch
  • “Broadway” chocolate chip cookie
  • “Broadway” oatmeal chocolate chunk cookie
  • “Broadway” chocolate chip with pecan cookie
  • “Broadway” raisin oatmeal cookie
  • Pretzel rod tub
  • Gallon teas – green tea with ginsing + honey
  • Gallon teas – sweet tea

The ten 10 DR Delish products now will be displayed at 6,000 stores this week. Other DR Delish products will be rotated in or added to shelves in fall.

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‘Buon appetito!’ Heartland introduces gluten-free pasta

BY Allison Cerra

KANSAS CITY, Mo. Say goodbye to tasteless gluten-free pasta.

Heartland Pasta offers gluten-free dieters the color, texture and flavor of traditional pasta with its yellow corn/white rice blend that also is egg- and dairy-free. Heartland’s pasta is available in spaghetti, penne and fusilli shapes and retails for $1.99 to $2.69.

Heartland gluten-free pasta now is available at Walmart.

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