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Snickers gears up for football season with Super Bowl giveaway

BY Allison Cerra

HACKETTSTOWN, N.J. Mars Chocolate North America is offering football fans a chance to see the Super Bowl with the help of its Snickers brand.

“Go Nuts At The Super Bowl with Snickers” instant win game will offer 17 NFL fans the grand prize of a trip to see Super Bowl XLV, while more than 2,200 additional winners will receive other great prizes including flat-screen TVs, gift certificates or Snickers bars.

“The ‘Go Nuts At The Super Bowl with Snickers’ instant win game satisfies NFL fans’ extreme passion in a number of different ways,” said Debra Sandler, chief consumer officer for Mars Chocolate North America. “NFL fans are some of the loudest, proudest and nuttiest fans in all of sports and we are excited to reward that enthusiasm with these exciting VIP trips to Super Bowl XLV.”

Visit Snickers.com for more information.

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MillerCoors opens craft-, import-beer-focused biz

BY Allison Cerra

CHICAGO MillerCoors has developed a company that focuses on craft and import beers.

Tenth and Blake Beer Company is an independent yet connected company that will own the strategic business drivers –– marketing, trade marketing and an independent sales organization dedicated to the craft and imports business. The company will in-source other capabilities from MillerCoors, including legal, communications, HR, marketing services and consumer insights.

“This is a unique and exciting period in the beer business,” said Tom Cardella, the company’s CEO and president. “With the added focus on our craft and import brands and the talent within our brewing network, Tenth and Blake Beer Company has the opportunity to make an impact and continue to help grow this segment. We’re made up of passionate brewers and merchants of the world’s finest specialty brews, and we look forward to celebrating the joy of beer with beer drinkers throughout the U.S.”

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‘Buon appetito!’ Heartland introduces gluten-free pasta

BY Allison Cerra

KANSAS CITY, Mo. Say goodbye to tasteless gluten-free pasta.

Heartland Pasta offers gluten-free dieters the color, texture and flavor of traditional pasta with its yellow corn/white rice blend that also is egg- and dairy-free. Heartland’s pasta is available in spaghetti, penne and fusilli shapes and retails for $1.99 to $2.69.

Heartland gluten-free pasta now is available at Walmart.

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