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Sneaky Pete’s launches first all-natural oat beverage

BY Rebecca Haughey

BUTLER, N.J. – Sneaky Pete’s Naturally Oatstanding Beverage is now available at various grocery stores and other retailers nationwide. The first soluble oat beverage of its kind, Sneaky Pete’s is an easy and low-calorie way for consumers to meet the daily requirement for fiber.

"Children will naturally love Sneaky Pete’s great fruit flavors, so moms need not worry about getting them their oatmeal," said Jerry Bello, president of Sneaky Pete’s. "And because 9-out-of-10 children do not get the recommended daily amount of fiber they need, children are more likely to be overweight and have greater risk of higher cholesterol levels later."

Sneaky Pete’s helps the digestive system absorb nutrients and turn food into energy, maintaining a healthy population of gastrointestinal bacteria. Each bottle of the beverage contains 3 g of fiber but only 40 calories.

Sneaky Pete’s is available in five fruity flavors, including Apples Away, Raspberry Beret and Mango Mystique. Although the flavoring appeals to children, adults — who on average do not get the minimum recommended amount of daily fiber in their diets — can also drink Sneaky Pete’s to enhance digestive health while lowering cholesterol and blood pressure.

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Quaker Oats introduces Quaker Popped snacks

BY Rebecca Haughey

CHICAGO – Quaker Oats, a divison of PepsiCo, has introduced Quaker Popped — a rebranded version of the company’s popular Quaker Quakes snack.

Quaker Popped are bite-size snacks made from whole-grain brown rice and corn, with 10 to 13 grams of whole grain per serving and zero grams of trans fat. Because the snacks are popped, and not fried, they contain lower fat than a number of fried snacks.

"We renamed our classic snack as Quaker Popped because it better represents the way the product is made, as they are literally popped to crispy perfection," said Justin Lambeth, chief marketing officer for Quaker Foods North America.

Along with the new name, Quaker Popped packaging features a new logo and bright color scheme. The snack is available in 14 different flavors, including familiar favorites Cheddar Cheese and Apple Cinnamon. Walmart shoppers can also try new flavors Chipotle Cheddar and Sweet & Salty Mix. Available at grocery stores nationwide, Quaker Popped have a suggested retail price of $2.00 for a 3-oz bag.

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Multichannel shoppers pick the low-hanging fruit, including apples and oranges

BY Alaric DeArment

WHAT IT MEANS AND WHY IT’S IMPORTANT — With shoppers looking for ways to buy things more conveniently, it’s clear that the age of the multichannel consumer is well under way, and retailers would be wise to respond in kind. Many of them have already done so.

According to retail consulting firm Upstream Commerce, convenience ranks at the top of reasons why consumers shop online, and as recent news has shown, this is just as true for supermarkets as it is for anyone else.

(THE NEWS: Kroger looking to expand its footprint into new markets, both physical and digital. Click here for the story.) 

In addition to Kroger’s plans to reach more multichannel consumers, Ahold has made a major push for them as well recently. Earlier this month, Peapod, the online grocery delivery service owned by Ahold, announced it would roll out its "virtual grocery stores" at commuter rail stations in Chicago and several markets in the Northeast. The "stores" consist of billboards that allow commuters with iPhones, iPads and Android devices to scan a QR code, download an app and shop by scanning bar codes. Even in New York, where the supermarket is often just a couple blocks away, FreshDirect trucks are a common sight.

Another major reason for consumer preference for online shopping listed by Upstream was pricing. With Wednesday’s announcement of a survey commissioned by CouponCabin.com and conducted by Harris Interactive showing that more than 40% of smartphone owners "showroom" — going into stores to research items without buying them and then looking for the same items online to find lower prices — the ability to capture multichannel consumers is all the more imperative. Granted, the survey indicated that showrooming was more common among consumers looking for items like apparel and electronics, but it’s a clear indication that the key to capturing today’s consumer is high convenience, competitive cost.

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