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Sneaky Pete’s brings oat-based beverage to masses

BY Allison Cerra

BUTLER, N.J. — An all-natural oat-based beverage recently made its market debut.

Sneaky Pete’s, which officially made its debut back in March, utilizes a proprietary oat bran concentrate and features erythritol and rebaudioside-A as primary ingredients to provide consumers with a way to get their fiber intake via a great-tasting beverage, the company said.

"The average adult struggles to get the minimum recommended daily fiber; it’s a serious problem," Sneaky Pete’s Beverage founder and CEO Pete Stilianessis said. "For me, the American Dream means finding ways to help people lead healthier lives, while enjoying great-tasting food products."

Sneaky Pete’s was brought to market by Keen Marketing and Manufacturing, a company founded by Stilianessis’ childhood friend Jerry Bello.

"Sneaky Pete’s meets a demand in the market that hasn’t before been met. We’re proud to help bring such a wholesome and innovative beverage to market," said Bello, who also serves as CEO of Keen.

Sneaky Pete’s touts 40 calories per serving and is available in Apples Away, Peach Perfection, Grape Escape, Raspberry Beret and Mango Mystique flavors. The line is available at such retailers as Albertsons, Genuardi’s, Giant Eagle, Hy-Vee, King Soopers, Meijer, Safeway, Von’s and more.

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Philips Avent goes ‘natural’ with new bottle

BY Allison Cerra

STAMFORD, Conn. — Philips Avent has expanded its bottle portfolio to include a new product that is designed to replicate natural feeding.

With its wide, breast-shaped nipple and unique comfort petals, the Philips Avent Natural bottle is inspired by mom’s shape to allow infants to feed more naturally. The bottle encourages natural latch-on and makes it easier to combine bottle and breast-feeding, and also features an advanced anti-colic system with two high performance valves that help to reduce colic by venting air into the bottle, not the baby’s stomach.

The Natural bottle is BPA-free and made of polypropylene and glass. The new Natural Bottle is compatible with the entire Philips Avent infant feeding range and only uses the Natural nipples, which are available in newborn, slow, medium and fast flow varieties.

"Philips Avent understands infant feeding needs on the most intimate level because we involve moms and their babies at the earliest phase of the product development process," Philips Avent marketing director Ron Tiktin said. "The insights we’ve collected are unmistakable in the new Natural bottle, our biggest launch in the history of the brand, and deliver on our on our promise to give babies the best start in life."

Philips Avent Natural glass bottles, available in 4-oz. and 8-oz. sizes, retails for $9.99 per 1-pack. Philips Avent Natural polypropylene bottles, available in 4-oz. and 9-oz. sizes, retails for $8.49 per 1-pack.

As part of the launch, Philips Avent is partnering with Rosie Pope, star of Bravo TV’s "Pregnant in Heels." Pope will host a live Twitter chat with Philips Avent on June 20 at 8 p.m. "I love working with new and expecting parents — and introducing them to the latest and greatest products on the market," Pope said.


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Community Specialty Pharmacy Network partners with CoverMyMeds

BY Allison Cerra

TWINSBURG, Ohio — A community specialty network has teamed up with a company that helps doctors and pharmacies submit prior authorizations and other coverage determination forms for medications.

The Community Specialty Pharmacy Network said it has partnered with CoverMyMeds to automate the prior authorization process. CoverMyMeds will provide CSPN’s specialty pharmacists the right PA request for every drug and health insurance plan, allowing pharmacists to easily complete and share with the prescriber PA forms at the point of a claim rejection, the companies said.

"CoverMyMeds is a very valuable service for the CSPN membership," CSPN VP industry relations Nick Calla said. "It has proven to be a great aid for a number of our pharmacies in working through the complicated prior authorization processes used by many managed care plans."

CoverMyMeds said pharmacies can benefit from the streamlined PA process by signing up for PriorAuthPlus powered by CoverMyMeds. PriorAuthPlus is a collaboration solution from RelayHealth and CoverMyMeds, used by thousands of retail pharmacies nationwide, which easily initiates the PA process within the pharmacist’s workflow as the prescription claim is being processed. In five minutes or less, prescribers can complete a PA form and submit it for prescriber review. The standard process can take upward of 30 minutes, CoverMyMeds noted.

"Our partnership with CSPN helps pharmacies provide an even better level of service to their patients," CoverMyMeds VP national health plans Ron Fine said. "CSPN also will be able to provide assistance to the doctors they work with by giving them the right Prior Authorization form in a timely way. Combined with the nationwide PriorAuthPlus network used by retail pharmacies, this partnership expands the streamlined PA process to more physicians and pharmacists with the ultimate goal of ensuring patients receive their prescribed medications to improve their health."


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