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BEAUTY CARE

Sneak peek at Barnes & Noble’s new beauty venture

BY Gina Acosta

Barnes & Noble’s new beauty venture, a store-within-a-store called The Glossary, has expanded across the country, with a mix of upscale and drug store beauty products.

The Glossary is a store-within-a-store concept that Barnes & Noble College describes as a “dynamic shopping environment that offers students the opportunity to explore, sample and purchase a wide variety of mass and prestige beauty products.”

“We built our reputation as one of the most trusted campus retailers by continuously innovating and creating new merchandising ideas we know our students are looking for,” said Joel Friedman, chief merchandising officer with Barnes & Noble College. “We are excited to introduce The Glossary to our college partners, making the brands and products students want easily accessible to them for the first time.”

Cosmopolitan magazine wrote about the new concept this week, and seemingly described The Glossary as more Ulta than Sephora.

Barnes & Noble College selected two key partners to execute the beauty concept: global retail design and build firm RPG to design, brand and manufacture The Glossary, and prestige health and beauty brands distributor EC Scott Group to stock its shelves with product. The environment showcases a groundbreaking retail shop that is completely distinguished from categories in the bookstore setting. RPG used warm colors and hand-drawn original art to create a unique, approachable presence for The Glossary.

Main drive-aisle spaces and in-store locations position The Glossary for high traffic, while product displays create and encourage in-store experimentation, as opposed to the traditional approach of putting beauty products in a showcase. In order to appeal to a diverse spectrum of college students, The Glossary features a wide range of products, from prestige brands like Smashbox, Philosophy, Bliss and Lipstick Queen, among others, to traditional mass-market brands including Burt’s Bees, CoverGirl and Maybelline.

“Through in-depth student discussions and focus groups, we recognized a gap in access to beauty solutions on campus and worked with them to help shape The Glossary,” said Lisa Mazzio, director of merchandise, fashion trends and beauty, Barnes & Noble College. “Their feedback informed the categories and brands we sell, the look and layout of the stores themselves, and the format that inspires self-discovery rather than in-aisle beauty consultants, which students expressed were less desired.”

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NCPA posts dates for revenue-boosting, front-end seminar, including at ABC’s ThoughtSpot 2016

BY Michael Johnsen

ALEXANDRIA, Va. – The National Community Pharmacists Association on Tuesday announced its 2016 lineup of one-day seminars to help community pharmacy owners and front-end staff hone their merchandising and marketing skills, as well as a new sponsorship by Good Neighbor Pharmacy and AmerisourceBergen Drug Corporation to continue the Front-End Profit Building Seminars program.

"In a world of shrinking profit margins and fierce competition from the big boxes, it is more critical than ever for community pharmacies to diversify their business to grow and thrive, and the pharmacy front end provides an excellent starting point," stated Bradley Arthur, NCPA president. "Thanks to the generous support of Good Neighbor Pharmacy, NCPA can continue to help store owners capitalize on existing and new revenue opportunities in their pharmacy front ends and become more successful retailers through these one-day seminars. There's no better way to rethink pharmacy than by starting with easy-to-implement changes to the front end."

"We are assisting our Good Neighbor Pharmacy members through new and innovative commercial strategies to improve the front end of their stores [and] are honored to partner with NCPA to support all of independent pharmacy as part of this long-term agreement," commented Brian Nightengale, president, Good Neighbor Pharmacy. "Our independents are feeling pressure from all sides, and the front end is a significant area of opportunity for them. It goes hand-in-hand with building a strong Good Neighbor Pharmacy network and delivering quality care to the patients they serve."

NCPA will host its Front-End Profit Building Seminars on July 29 in Las Vegas, in conjunction with ThoughtSpot, the annual tradeshow and convention from Good Neighbor Pharmacy; Sept. 17 in Dallas; Oct. 14 in New Orleans, in conjunction with the 2016 NCPA Annual Convention; Nov. 12 in Edison, N.J.; and Feb. 18 in Orange, Calif.

Led by NCPA's senior director of store operations and marketing Gabe Trahan, the Front-End Profit Building Seminar is a one-day program that gives pharmacy owners, managers and front-end employees the tools and knowledge to increase store traffic and profits. Topics covered during the session include easy fixes to boost curb appeal, floor plans and cross-merchandising, inventory management and marketing ideas.

This program also offers pharmacists 7.5 hours of continuing education credits.
 

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HairMax launches topical thinning hair care line

BY Gina Acosta

BOCA RATON, Fla. — A pioneer in laser technology for hair loss is expanding its portfolio of products.

HairMax, makers of the LaserBand 82, are building the global brand with a range of thinning hair care products, which has expanded to include shampoo, conditioner, topical hair and scalp treatments and dietary supplements to help address the multiple causes of hair loss.

HairMax's LaserBand 82 launched in 2015 with great fanfare. The device’s band design, 82 medical-grade red laser diodes and patented hair parting teeth provides the fastest most effective laser hair loss treatment ever. Treatment time takes as little as 90 seconds, just three days a week. 

“The LaserBand has become a sales leader and customer favorite. The winner of prestigious awards by New Beauty Magazine, New You Magazine and LNE Spa, it has been prominently reviewed in the media, including the Wall Street Journal, USA Today and the Dr. Oz show,” said Francesca Dubsky, director of marketing, HairMax. “We offer multiple HairMax laser device models at various price points, to make laser hair loss treatments available to all.”

The HairMax for den*si*ty collection must-have high performance products developed with leading hair loss experts and researchers  helps protect fragile thinning hair and optimize scalp health – bringing suppleness, vitality and new life back to your hair. This unique topical hair care line is formulated to gently cleanse and hydrate, nourish and revitalize hair, without the damaging effects of sulfates and other harsh ingredients.

The HairMax for den*si*ty collection line includes:

  • Shampoo – low pH, sulfate-free formulated with DHT blockers, anti-oxidants and therapeutic botanicals.
  • Conditioner – sulfate-free, plant extracts, vitamin E and moisture locking polymers.
  • Revitalizer – exfoliates the scalp, dissolving excess buildup that can clog hair follicles and inhibit hair growth.
  • Activator Serum – 3 independent DHT blockers, Niacinamide, anti-oxidants and other vital ingredients to nourish the scalp and encourage naturally thicker, stronger, healthier looking hair.
  • Dietary Supplements – providing nutrients known to support healthy hair, including Biotin, DHT blockers, Niacin and MSM. 
  • Hair Building Fibers – NEW 2016 LAUNCH – re-formulated and re-packaged for a more natural appearance and easier application.

“We persistently innovate and work to expand multi-channel international distribution with key partners and we welcome your visit to our booth to review our product line and discuss how you can join our ever growing network,” stated Randy Veliky, chief technology officer, HairMax.

Visitors at the CosmoProf Show on July 24-26 at the Mandalay Bay Convention Center in Las Vegas are encouraged to stop by the HairMax booth for a hands on demo of the product line and a sneak-peek at the never before seen, newest laser device in the HairMax range, the LaserBand 41 – slated for release Q4 2016.
 

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