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Snapple to release ‘The Celebrity Apprentice’ limited-edition flavors

BY Allison Cerra

PLANO, Texas Snapple is launching limited-edition beverages made as part of “The Celebrity Apprentice.”

Bret Michaels’ Diet Snapple Trop-a-Rocka Tea and Holly Robinson Peete’s Snapple Compassionberry Tea will raise awareness for the American Diabetes Association and the HollyRod Foundation, respectively, throughout the summer.

Michaels — a Type 1 diabetic — made a diet drink that blended green and black teas with pear, cinnamon and mango flavors. Robinson Peete’s Snapple drink blends passion fruit and strawberry with green and black teas.

“Our partnership with ‘The Celebrity Apprentice’ showcases the love and passion for flavor we have at Snapple,” said Andrew Springate, SVP marketing for Dr Pepper Snapple Group. “We seized the opportunity to challenge the show’s finalists to work together and create unique flavors that our Snapple fans will love. Our partnership with ‘The Celebrity Apprentice’ finalists delivered two great-tasting teas while continuing to support two important causes.”

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CVS/pharmacy makes donation to LA Diaper Drive

BY Allison Cerra

WOONSOCKET, R.I. A leading retail pharmacy chain has made a donation to a volunteer organization that provides diapers to low-income families in the Los Angeles area.

CVS/pharmacy donated 600,000 diapers to LA Diaper Drive. A portion of the diapers will be distributed by LA Diaper Drive at “Los Angeles’ Biggest Playdate,” a family festival co-hosted by CVS/pharmacy and LA Diaper Drive on May 22. The event site — Rosecrans Boundless Playground — provides access for children of all abilities to play together and was built in 2008 through a grant from the CVS Caremark Charitable Trust as part of the CVS Caremark All Kids Can program to enrich the lives of children with disabilities, CVS said.

Remaining diapers will be distributed to families throughout the year by more than 20 of LA Diaper Drive’s partner organizations, which provide the diapers as incentives to attend important life skills classes aimed at improving lives and promoting safe and healthy families.

“We know that so many families lack everyday necessities like diapers, which can become an overwhelming financial burden,” said Eileen Howard Dunn, SVP corporate communications and community relations for CVS Caremark. “We are pleased to be able to support families throughout Los Angeles with this donation of 600,000 diapers and are so proud to play a role in giving back to our community during these challenging economic times.”

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Snickers evolves its Marathon brand

BY Allison Cerra

HACKETTSTOWN, N.J. Snickers is taking its Marathon brand to new heights.

Marathon — a nutritional energy bar — is revamping its image to present its products as better-for-you snacks. The brand has evolved to reflect its position as a functionally nutritious product line with indulgent benefits, Snickers said. To reflect the brand’s evolution, Marathon has launched a new Web site — MarathonBars.com — that features product specifications, special activities and tools to help maintain a healthy lifestyle. The brand will be participating in several exciting events including health expos, races and sporting programs and retailer activities.

The new Snickers Marathon will kick off in second quarter 2010.

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