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Snapple to release ‘The Celebrity Apprentice’ limited-edition flavors

BY Allison Cerra

PLANO, Texas Snapple is launching limited-edition beverages made as part of “The Celebrity Apprentice.”

Bret Michaels’ Diet Snapple Trop-a-Rocka Tea and Holly Robinson Peete’s Snapple Compassionberry Tea will raise awareness for the American Diabetes Association and the HollyRod Foundation, respectively, throughout the summer.

Michaels — a Type 1 diabetic — made a diet drink that blended green and black teas with pear, cinnamon and mango flavors. Robinson Peete’s Snapple drink blends passion fruit and strawberry with green and black teas.

“Our partnership with ‘The Celebrity Apprentice’ showcases the love and passion for flavor we have at Snapple,” said Andrew Springate, SVP marketing for Dr Pepper Snapple Group. “We seized the opportunity to challenge the show’s finalists to work together and create unique flavors that our Snapple fans will love. Our partnership with ‘The Celebrity Apprentice’ finalists delivered two great-tasting teas while continuing to support two important causes.”

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Jelly Belly rolls out cocktail-inspired candy

BY Allison Cerra

FAIRFIELD, Calif. Jelly Belly is looking to redefine “happy hour” with a new line of jelly bean flavors.

Jelly Belly’s new Cocktail Classics line features the flavors of consumers’ favorite cocktails. Three new flavors — mjoito, pomegranata cosmo and peach bellini — join other cocktail-inspired jelly beans that have been part of the Jelly Belly family for two decades: margarita, pina colada and strawberry daquiri.

Jelly Belly Cocktail Classics will hit retail shelves nationwide in bulk flavors, gift boxes and bags in June.  These and all Jelly Belly beans are gluten-free, dairy-free, gelatin-free, vegetarian and OU Kosher.

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General Mills relaunches QueRicaVida.com

BY Allison Cerra

MIAMI General Mills has unveiled a redesigned version of its Spanish lifestyle Web site for women.

QueRicaVida.com is an online resource that offers Latina moms food and lifestyle tips and is partnered with other Spanish-language platforms, including AOL Latino, Univision: Cocina, Yahoo! En Espanol and MSN/Telemundo. New enhancements to the site are regular health tips by Dra. Aliza, advice on parenting provided by Johnson & Johnson’s Baby Center, information on education-related issues and hundreds of Hispanic-inspired recipes and money-saving coupons for numerous General Mills brands.

The new format also features easy-to-use navigation and allows users to rate and post opinions on the site’s content and upload their own recipes, General Mills said.

“QueRicaVida.com has become indispensable for our Latina consumer,” said Rodolfo Rodriguez, General Mills’ multicultural marketing director. “General Mills has invested resources to better understand and serve our Hispanic consumers, and the emotional link we have achieved with our audience has been an amazing result.”

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