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Snapple to release ‘The Celebrity Apprentice’ limited-edition flavors

BY Allison Cerra

PLANO, Texas Snapple is launching limited-edition beverages made as part of “The Celebrity Apprentice.”

Bret Michaels’ Diet Snapple Trop-a-Rocka Tea and Holly Robinson Peete’s Snapple Compassionberry Tea will raise awareness for the American Diabetes Association and the HollyRod Foundation, respectively, throughout the summer.

Michaels — a Type 1 diabetic — made a diet drink that blended green and black teas with pear, cinnamon and mango flavors. Robinson Peete’s Snapple drink blends passion fruit and strawberry with green and black teas.

“Our partnership with ‘The Celebrity Apprentice’ showcases the love and passion for flavor we have at Snapple,” said Andrew Springate, SVP marketing for Dr Pepper Snapple Group. “We seized the opportunity to challenge the show’s finalists to work together and create unique flavors that our Snapple fans will love. Our partnership with ‘The Celebrity Apprentice’ finalists delivered two great-tasting teas while continuing to support two important causes.”

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Presidente Beer expands U.S. market presence with campaign

BY Allison Cerra

MIAMI A Hispanic and multicultural marketing firm has been tapped to boost a popular Dominician Republic beer’s U.S. market presence.

Presidente Beer is seeking to advance its brand with the help of ViVA Partnership to help advance the brand to a leadership position for imported Latin beers. The new Presidente Beer integrated campaign is set to launch in June in select markets, initially targeting South Florida residents and U.S. tourists traveling to the Caribbean, ViVA Partnership said.

“The goal is to integrate multiple online/offline elements that are so fluid it’s impossible to detect any boundaries between what takes place online and the experience for consumers offline,” said Linda Lane Gonzalez, ViVA Partnership CEO. “Each component works toward establishing a relationship with the consumer. From a Facebook fan page to online experiences with games, downloads, screensavers, contests and virtual gifts to real-life encounters on the beach, or cruise ships, everything is tied together with a central strategy.”

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Jelly Belly rolls out cocktail-inspired candy

BY Allison Cerra

FAIRFIELD, Calif. Jelly Belly is looking to redefine “happy hour” with a new line of jelly bean flavors.

Jelly Belly’s new Cocktail Classics line features the flavors of consumers’ favorite cocktails. Three new flavors — mjoito, pomegranata cosmo and peach bellini — join other cocktail-inspired jelly beans that have been part of the Jelly Belly family for two decades: margarita, pina colada and strawberry daquiri.

Jelly Belly Cocktail Classics will hit retail shelves nationwide in bulk flavors, gift boxes and bags in June.  These and all Jelly Belly beans are gluten-free, dairy-free, gelatin-free, vegetarian and OU Kosher.

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