Snack maker names Tim McGraw the new face of Fritos
PLANO, Texas Frito-Lay is launching a marketing campaign starring country music star Tim McGraw. The brand has even designed a special limited edition flavor, Tim McGraw Spicy Jalapeno Fritos, to promote the snack chips in the U.S.
Tim McGraw Spicy Jalapeno flavored Fritos corn chips will have a limited distribution launch at select locations during May and a nationwide launch following later this year.
“As a true family man who values the important things in life, Tim McGraw was a natural fit for our new ad campaign,” Frito-Lay North America vice president of marketing, Ken Partyka, said. “Tim shares our passion for life’s simple pleasures, and has his own fond memories of growing up with Fritos corn chips.”
Fritos is the official snack of Tim McGraw’s Live Your Voice 2008 Tour.
Tim McGraw Spicy Jalapeno Fritos retail for 99 cents per 3.875 oz. bag and $2.49 per 9.75 oz. bag.
Belgian Bulcke accepts challenge of heading Nestle
VEVEY, Switzerland Paul Bulcke, former executive vice president and director for Zone Americas: United States of America, Canada, Latin America, Caribbean for Nestle has been named the successor to departing chief executive and chairman, Peter Brabeck.
Bulcke told the media that he was ready for the challenge of heading up the world’s largest food maker.
“I like action,” Bulcke told London’s Telegraph. “What you have to do, you do. If it looks simple that is good, because if it is not, then it doesn’t work.”
Bulcke’s strategy of simplicity relies on the company’s four key strengths and driving growth in four further areas; namely, Nestle’s product portfolio (29 brands), research and development, global presence and workforce. Nestle is also making strides in emerging markets, nutrition, premium products and the out-of-home market.
Bulcke said, “The vision of Nestle is to be the leading nutrition, health and wellness company in the world. When you have a good vision you don’t change it dramatically each year.”
Facing the rising costs of commodities, Nestle’s approach has been to cut costs, reformulate products and pass on price increases early. Bulcke said that he believes prices will normalize in the near future, and that there is no “economical reason why the price of a product doubles in two months.”
One of Brabeck’s last moves before leaving his spot as chief executive officer was to sell Nestle’s majority ownership in eye-care business Alcon to Novartis for almost $39 billion.
For the first quarter ending in 2008, Nestle reported growth of 9.8 percent as a group, and 9.8 percent in food and beverage along. Nestle currently employs about 280,000 worldwide.
Fewer retail chains stocking cigarettes
SAN FRANCISCO A couple of weeks ago, Mayor Gavin Newsom proposed a ban forbidding drug stores from selling cigarettes and other tobacco products and the proposal seems to be gaining popularity with Northern California government, as well as across the nation.
Newsom said he was confident that the San Francisco Board of Supervisors would approve his legislation to ban tobacco product sales from drug stores this month or in June. The proposed ban would then go into effect Oct. 1. Similar bills are now pending in states like Illinois, New Hampshire and Tennessee. A proposed bill in New York covers not only all pharmacies, but also big box stores, like Wal-Mart.
New York assemblyman, Sam Hoyt, indicated that it didn’t make sense for drug stores, places designed to promote health and wellness, should stock cigarettes. “It just seems inappropriate that on the other hand, they sell something that kills,” he said.
The majority of U.S. pharmacies no longer stock tobacco products. But many drug stores currently dominate the market.
That is changing lately, however, as more and more retailers are deciding not to sell tobacco products. Target stopped carrying tobacco products in 1996, Wegmans ended its sale of the products in February, and New York-based Budwey’s and DeCicco Family Markets, have followed suit as well.
So far in San Francisco, locally-based Andronico’s stopped carrying tobacco products in February, and a number of San Francisco-area ShopRites ended their tobacco sales in March.