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Smucker’s invites fans to ‘Spread a Little Sunshine’

BY Ryan Chavis

ORRVILLE, Ohio — Smucker's brand is utilizing a new photo promotion to celebrate the joy in making someone's day a bit brighter, no matter how small the act. Sharing these moments will let consumers win prizes each week, or win a $10,000 kitchen makeover. 
 
Participants can enter to the "Spread a Little Sunshine" promotion by uploading their photo via an entry form on Smuckers.com, Smucker's Facebook page, Iconosquare.com or by using the hashtag #SpreadALittleSunshine on Twitter or Instagram. The promotion will run from Sept. 17 through Oct. 15. For the complete rules, click here
 
The brand also will host a Twitter party on Oct. 1 at 9 p.m. with Mom It Forward, which will share Smucker's Natural Fruit Spreads recipe ideas. Twitter party participants will have a chance to win a gift basket full of Smucker's spreads, gardening tools and sunflower seeds, among other items. To join the festivities, conusmers should follow the brand on Twitter (@Smuckers) and Mom It Forward (@MomItForward) while using the hashtag #SpreadALittleSunshine.
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Loblaw expands loyalty program to No Frills stores

BY Antoinette Alexander

VANCOUVER and TORONTO — Canada’s Loblaw Cos. has announced the expansion of its loyalty program, PC Plus, to No Frills stores across Western Canada and Ontario.

PC Plus, a fully digital program, rewards customers with weekly, personalized offers. The program pays attention to what customers do, the products they buy and the offers they redeem to create a customized experience for each individual customer. The more customers load their offers and interact with the PC Plus program, the more personalized offers become, making is easier for the customer to earn more points.

"More than 6 million Canadians are already engaging with the PC Plus program, but bringing the program to a discount store like No Frills is special," said Uwe Stueckmann, SVP, marketing, Loblaw. "This rewards program is custom made for customers who want value on the items they already buy. Personalization is the unique driver of the PC Plus program."

To register for the PC Plus program, shoppers can pick up a free PC Plus card in No Frills stores and start earning points right away, or they can download the PC Plus app for iPhone, Android or Blackberry 10 smart phones. Alternatively, President's Choice Financial customers can register their PC Financial MasterCard or no-fee debit card to add the PC Plus program to their existing account. 

The PC Plus program also is available at Loblaws, Real Canadian Superstore, Extra Foods and Your Independent Grocer locations in Western Canada; and at Loblaws, Real Canadian Superstore, valu-mart, Zehrs, Fortinos and Your Independent Grocer locations in Ontario.

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Surescripts adds four nationwide pharmacies to Immunization Registry Reporting

BY Antoinette Alexander

ARLINGTON, Va. — Surescripts is further extending the scope of its Immunization Registry Reporting service with the addition of four chain pharmacies — CVS/pharmacy, Rite Aid, Safeway and Walgreens — as well as three electronic health records vendors, including Amazing Charts, Aprima and digiChart.

“Our Immunization Registry Reporting service is just one way that Surescripts is connecting health care,” said Jeff Miller, EVP and GM of clinical network services at Surescripts. “This service simplifies and streamlines the immunization registry reporting process, saving pharmacies and EHR users valuable time and resources, while contributing to the effective monitoring of public health.”

Immunization Registry Reporting is designed to improve how pharmacies and healthcare providers report required or voluntary information to public health officials by easing the administrative burden and providing timely updates to local registries for an accurate and efficient view of public health. Surescripts’ Immunization Registry Reporting seamlessly integrates into existing EHR workflows, saving time and money, and helps EHR users meet Meaningful Use requirements.

“Immunization registry reporting is a powerful public health tool and is key in advancing population health,” said Brad Wasson, Walgreens group VP, health innovations. “Walgreens Cloud EHR system allows us to share immunization data with Surescripts which helps ensure that immunization information is provided to the appropriate registry in a timely manner.”

Walgreens currently uses Surescripts Immunization Registry Reporting in 7,900 stores and sent 7 million Immunization Registry Reporting transactions in 2013. The pharmacy chain plans to roll out the service to more locations within its nearly 8,200 stores.

“Pharmacies are playing a larger role in providing immunizations through convenient locations with accessible and highly trained immunizing pharmacists,” said Josh Flum, SVP of retail pharmacy at CVS Health. “CVS/pharmacy’s participation in Surescripts Immunization Registry service will enhance the reporting of our data for flu shots and other immunizations, which will improve the ability of public health officials to monitor important information about immunizations in our communities.”

“As one of the first pharmacy retailers to adopt Immunization Registry Reporting, Rite Aid has seen first-hand how the use of this tool helps provide valuable immunization information to public health officials easily and securely,” said Dan Miller, SVP of pharmacy operations at Rite Aid. “Expanding the Surescripts network will enable Rite Aid and others to work together towards our shared goal of providing more timely and comprehensive population health management.”

Through the Immunization Registry Reporting service, pharmacies and healthcare providers can submit a uniform bulk transmission to Surescripts, and Surescripts then distributes the requested data to the correct local registry. Surescripts also ensures that local variations in government regulations are met and maintains system updates as new registries form or standards evolve. As a result, public health officials save time and resources by having a greater ability to track and measure immunization rates and plan targeted responses.

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