Smirnoff introduces Signature Screwdriver, Smirnoff Ice Tropical Fruit
Vodka and malt beverage brand Smirnoff today announced the expansion of their Premium Flavored Malt Beverage line with two new products: Smirnoff Signature Screwdriver and Smirnoff Ice Tropical Fruit.
The Smirnoff Signature Screwdriver beverage (5.8% alcohol by volume) recreates the flavor of the popular vodka and orange juice cocktail, joining the other three flavors in the line: Blueberry & Lemonade, Cranberry & Lime and Classic Lemonade.
The Smirnoff Ice Tropical Fruit beverage (4.5% alcohol by volume) combines a refreshing fruit punch and tropical flavors for a sweet, fruity taste, and joins 11 other beverages in the Smirnoff Ice Premium Malt Beverage line: Green Apple Bite, Strawberry Acai, Wild Grape, Pomegranate Fusion, Raspberry Burst, Watermelon, Passion Fruit, Mango, Pineapple and Cherry Lime.
“Both Smirnoff Signature Screwdriver and Smirnoff Ice Tropical Fruit are refreshing-tasting beverage options for our adult consumer who are looking for enticing new flavors from premium brands they trust at a good value,” said Heather Boyd, brand director of progressive adult beverages for Diageo-Guinness USA. “While they’re sure to be a hit for summer parties and picnics, there’s no reason to wait, which is why both are now on shelves nationwide.”
Both of the new drinks are available in six-packs of 11.2-oz. bottles for a suggested retail price of $7.99. Smirnoff reminds consumers of legal drinking age to drink responsibly.
Aunt Nellie’s introduces baby whole pickled beets
MARION, N.Y. — Seneca Foods has bolstered its Aunt Nellie’s brand by launching a new pickled beets item.
Seneca Foods VP Bruce Wolcott said Aunt Nellie’s new baby whole pickled beets "merges the continued popularity of beets with the small bites trend."
Aunt Nellie’s baby whole pickled beets now are available at stores nationwide.
Post Holdings CEO rings NYSE opening bell
NEW YORK — Executives and guests of Post Holdings visited the New York Stock Exchange to celebrate the spinoff from parent company Ralcorp Holdings on Tuesday.
As part of the celebration, Post Holdings CEO William Stiritz rang the opening bell.
As reported, the cereal maker now is a publicly-traded standalone company. It will trade under the ticket symbol "POST."