SmartMouth expands line to include cinnamon-flavored rinse
ST. LOUIS, Mo. Oral care brand SmartMouth has developed a new cinnamon-flavored mouthwash slated for retail availability in early May.
“We went through many months of taste testing and refinement with very discerning cinnamon lovers and expect strong consumer acceptance. For our retail partners, it’s the first opportunity to bring cinnamon fans into the higher margin, premium mouthwash segment,” stated Susanne Cohen, CEO of SmartMouth parent company Triumph Pharmaceuticals.
The new SmartMouth Cinnamon will have a suggested retail price of $11.99 for 16 oz. Like its mint-flavored sibling, each SmartMouth Cinnamon package contains twin, eight-ounce pump bottles, enabling a freshly mixed and activated solution with every use.
SmarthMouth promises to provide 12 hours of fresh breath after each rinse.
It is 100% alcohol free and has no burning sensation. Its proprietary two-pump formula attacks bad breath in two ways, according to the company.
First it eliminates any currently present bad breath; second, its zinc ion technology neutralizes bacteria, preventing them from producing new bad breath for at least 12 hours after each rinse.
Garnier beauty products given as gifts at award ceremony party
NEW YORK Maybelline Great Lash mascara and Garnier Nutritioniste skin care were among the products that guests inside Elle’s “Beach Chic” Green Room lounge received during the 2009 Film Independent’s Spirit Awards held in Los Angeles in late February.
Elle magazine was a premier sponsor of the awards event, held Feb. 21, which champions achievements in independent film and supports actors and filmmakers in their endeavors.
During the ceremony, Elle hosted celebrity presenters, winners and VIPs in the “Beach Chic” backstage lounge. Guests received Swarovski encrusted Nutritioniste Bags, ear buds and Maybelline Great Lash from Elle’s 2009 Spirit Awards partner, Garnier, while VIPs walked away with Lacoste hats and sunglasses. In addition, celebrity guests were encouraged to sign the Elle-branded surfboard, which will be auctioned off with all of the proceeds donated to charity.
AMBI Skincare to award scholarships
SKILLMAN, N.J. AMBI Skincare, an ethnic skincare brand that is part of the Johnson & Johnson Consumer Products Co. portfolio, is accepting applications for its second annual AMBI Scholarship in Science & Medicine that supports minority women who are interested in pursuing careers in these respective fields.
According to AMBI, these women are non-traditional students who have taken a break from their academic careers but now desire to attend school while balancing a family, work and other personal goals. To provide financial assistance, AMBI Skincare has contributed a total of $50,000 to be awarded to five women; each will receive $10,000 toward tuition for continuing their education.
“AMBI is committed to researching and developing innovative technologies to create efficacious products for women,” said Denna Singleton, product director for AMBI Skincare. “With science being the key to the brand?s success, AMBI extends its support to minority women who aspire to advance careers in the sciences.”
The scholarship program was inspired by its first recipient, Karen Morris-Priester, who was honored for her outstanding academic accomplishments on “The Oprah Winfrey Show” in May 2007. As the first grandmother to graduate from Yale Medical School, the 44-year-old Pennsylvania native?s story exemplified the desire, drive and commitment that embody the AMBI brand attributes, the company stated.