HEALTH

Smart for Life introduces HeroFiber

BY Michael Johnsen

BOCA RATON, Fla. Smart for Life on Monday introduced HeroFiber, a blend of fibers including the trademarked ForteFiber that has been shown to reduce insulin, glucose and cholesterol levels in healthy individuals.

“The clinical research I have seen for ForteFiber was very impressive,” stated Sasson Moulavi, Smart for Life spokesman. “When this fiber gave comparable results to some medications, I knew we must add it to our products.”

HeroFiber has been added to Smart for Life diet cookies, muffins and bagels.”For those Americans who do not eat enough fiber, HeroFiber will certainly add to the daily requirement,” Sasson said.

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LIVE FROM MARKETPLACE: Kicking the habit with Nicorette

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PITTSBURGH GlaxoSmithKline plans to launch the first recently FDA-approved innovation into the smoking cessation category in seven years.

With a planned launch of Aug. 31, the product differentiators include a handy, convenience dispenser for discreet on-the-go use and a smaller lozenge that dissolves three-times faster than the classic lozenge and delivers the entire dose of nicotine within some 10 minutes.

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LIVE FROM MARKETPLACE: Osteo-Bi Flex adds vitamin D

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RONKONKAMA, N.Y. What do you get when you cross one of the hottest bone/joint supplements on the market with one of the hottest dietary supplement categories? Osteo-Bi Flex Plus Vitamin D, that’s what. Not only is favorable vitamin-D press hitting the airwaves just about every other day, but it happens to be good for bone health, too. A 2007 study found that higher vitamin D levels helped maintain and improve bone density in post-menopausal women, for example.

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