Smart for Life introduces HeroFiber
BOCA RATON, Fla. Smart for Life on Monday introduced HeroFiber, a blend of fibers including the trademarked ForteFiber that has been shown to reduce insulin, glucose and cholesterol levels in healthy individuals.
“The clinical research I have seen for ForteFiber was very impressive,” stated Sasson Moulavi, Smart for Life spokesman. “When this fiber gave comparable results to some medications, I knew we must add it to our products.”
HeroFiber has been added to Smart for Life diet cookies, muffins and bagels.”For those Americans who do not eat enough fiber, HeroFiber will certainly add to the daily requirement,” Sasson said.
LIVE FROM MARKETPLACE: Tears of joy
WOBURN, Mass. Dubbed as the potential “next generation” of dry eye products, Advanced Vision Research is working toward a spring 2010 launch of its TheraTears Xtra.
The new dry eye solution contains trehalose, and all-natural ingredient with high water-retention capabilities. And while “trehalose” may not mean much to consumers, this will — TheraTears Xtra makes their dry eyes feel better faster and longer.
LIVE FROM MARKETPLACE: Mederma launches stretch mark therapy
GREENSBORO, N.C. Shipping in January 2010, Merz Pharmaceuticals is branching its Mederma scar brand out into a new area that ought to find quite a bit of traction among both new moms and female baby boomers — Mederma Stretch Marks Therapy. According to Merz, 85% of women have stretch marks.