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Smart for Life improves diet cookie

BY Allison Cerra

BOCA RATON, Fla. Smart for Life recently improved its meal replacement cookie.

Smart for Life’s weight-management chocolate chip cookie now features more protein — a total of 6-g per serving.  In addition, Smart for Life has incorporated HeroFiber, its proprietary super fiber, that includes ForteFiber soluble dietary fiber which helps to maintain cholesterol, glucose and insulin levels that are already in the normal range.

“Our innovative team of food scientists and researchers have found the delicate balance between taste and functional health ingredients,” said Sass Moulavi, funder and mdical director of Smart for Life. “We are constantly thinking of what to put in the Smart Foods to improve the health benefits for all customers while keeping our delicious taste in our 60% organic products. You may not taste the improvements, but your body will certainly reap the benefits.”

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Walgreens serves up Duane Reade’s DR Delish line at its stores

BY Allison Cerra

DEERFIELD, Ill. A few months after it acquired New York-based drug store chain Duane Reade, Walgreens has decided to bring the chain’s private-label brand, DR Delish, to its stores.

Duane Reade’s DR Delish line, which consists of premium snacks and beverages filled with healthy benefits, exclusively rolled out in its namesake stores last September.

“Introducing the DR Delish line of products in our stores is one of the first big steps toward bringing the best of Duane Reade to Walgreens,” said Bryan Pugh, VP merchandising for Walgreens. “The DR Delish brand allows us to offer our customers snacks and beverages with premium recipes but at more affordable prices. These were among the most popular DR Delish products in the New York market, so we’re confident they’ll be a hit with our customers nationwide,” Pugh said. “Our plan is to expand the selection available at Walgreens in the coming months.”

The initial products consumers will see on the end cap will range from $2.99 to $7.49 and include:

  • Trail mix blueberry pomegranate crunch
  • Trail mix mango crunch
  • Trail mix pistachio crunch
  • “Broadway” chocolate chip cookie
  • “Broadway” oatmeal chocolate chunk cookie
  • “Broadway” chocolate chip with pecan cookie
  • “Broadway” raisin oatmeal cookie
  • Pretzel rod tub
  • Gallon teas – green tea with ginsing + honey
  • Gallon teas – sweet tea

The ten 10 DR Delish products now will be displayed at 6,000 stores this week. Other DR Delish products will be rotated in or added to shelves in fall.

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‘Buon appetito!’ Heartland introduces gluten-free pasta

BY Allison Cerra

KANSAS CITY, Mo. Say goodbye to tasteless gluten-free pasta.

Heartland Pasta offers gluten-free dieters the color, texture and flavor of traditional pasta with its yellow corn/white rice blend that also is egg- and dairy-free. Heartland’s pasta is available in spaghetti, penne and fusilli shapes and retails for $1.99 to $2.69.

Heartland gluten-free pasta now is available at Walmart.

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