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Smart for Life improves diet cookie

BY Allison Cerra

BOCA RATON, Fla. Smart for Life recently improved its meal replacement cookie.

Smart for Life’s weight-management chocolate chip cookie now features more protein — a total of 6-g per serving.  In addition, Smart for Life has incorporated HeroFiber, its proprietary super fiber, that includes ForteFiber soluble dietary fiber which helps to maintain cholesterol, glucose and insulin levels that are already in the normal range.

“Our innovative team of food scientists and researchers have found the delicate balance between taste and functional health ingredients,” said Sass Moulavi, funder and mdical director of Smart for Life. “We are constantly thinking of what to put in the Smart Foods to improve the health benefits for all customers while keeping our delicious taste in our 60% organic products. You may not taste the improvements, but your body will certainly reap the benefits.”

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Walgreens serves up Duane Reade’s DR Delish line at its stores

BY Allison Cerra

DEERFIELD, Ill. A few months after it acquired New York-based drug store chain Duane Reade, Walgreens has decided to bring the chain’s private-label brand, DR Delish, to its stores.

Duane Reade’s DR Delish line, which consists of premium snacks and beverages filled with healthy benefits, exclusively rolled out in its namesake stores last September.

“Introducing the DR Delish line of products in our stores is one of the first big steps toward bringing the best of Duane Reade to Walgreens,” said Bryan Pugh, VP merchandising for Walgreens. “The DR Delish brand allows us to offer our customers snacks and beverages with premium recipes but at more affordable prices. These were among the most popular DR Delish products in the New York market, so we’re confident they’ll be a hit with our customers nationwide,” Pugh said. “Our plan is to expand the selection available at Walgreens in the coming months.”

The initial products consumers will see on the end cap will range from $2.99 to $7.49 and include:

  • Trail mix blueberry pomegranate crunch
  • Trail mix mango crunch
  • Trail mix pistachio crunch
  • “Broadway” chocolate chip cookie
  • “Broadway” oatmeal chocolate chunk cookie
  • “Broadway” chocolate chip with pecan cookie
  • “Broadway” raisin oatmeal cookie
  • Pretzel rod tub
  • Gallon teas – green tea with ginsing + honey
  • Gallon teas – sweet tea

The ten 10 DR Delish products now will be displayed at 6,000 stores this week. Other DR Delish products will be rotated in or added to shelves in fall.

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MillerCoors opens craft-, import-beer-focused biz

BY Allison Cerra

CHICAGO MillerCoors has developed a company that focuses on craft and import beers.

Tenth and Blake Beer Company is an independent yet connected company that will own the strategic business drivers –– marketing, trade marketing and an independent sales organization dedicated to the craft and imports business. The company will in-source other capabilities from MillerCoors, including legal, communications, HR, marketing services and consumer insights.

“This is a unique and exciting period in the beer business,” said Tom Cardella, the company’s CEO and president. “With the added focus on our craft and import brands and the talent within our brewing network, Tenth and Blake Beer Company has the opportunity to make an impact and continue to help grow this segment. We’re made up of passionate brewers and merchants of the world’s finest specialty brews, and we look forward to celebrating the joy of beer with beer drinkers throughout the U.S.”

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