News

Slim-Fast loses cans in bottled makeover

BY Michael Johnsen

ENGLEWOOD CLIFFS, N.J. — Unilever on Monday announced a makeover for its Slim-Fast brand with the introduction of new, convenient on-the-go bottles.

“We know that roughly [one-third] of women diet twice a year with a specific event in mind; however, losing weight shouldn’t mean sacrificing taste,” stated Kathy O’Brien, VP foods for Unilever U.S. “Our new Slim-Fast shakes make it even easier — and tastier — for dieters to walk into a room and wow the crowd.”

The Slim-Fast shakes are part of the Slim-Fast 3•2•1 Plan and product line, a method to meet weight-loss goals quickly, conveniently and safely. The plan includes three snacks, two shakes or meal replacements bars and one nutritious, balanced, 500-calorie meal.

Beginning Oct. 17, Slim-Fast will offer a “Buy It Now” option on its official Facebook page that will provide consumers with the opportunity to order the all-new Slim-Fast shakes and other Slim-Fast products quickly, conveniently and directly through a custom tab. The new shakes also will begin to appear on retail shelves this month and will be available in the diet and nutrition sections of retailers nationwide, including Walmart, Target, Safeway, Walgreens and Kroger, as well as on Amazon.com.

The 10-oz. bottles will be sold in packs of four, eight and 20, and are lighter, reclosable and more versatile than the previous Slim-Fast canned shakes, the company stated.

 


Interested in this topic? Sign up for our weekly Retail Health Provider e-newsletter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

FDA accepts application for Banner Pharmacaps’ generic cancer drug

BY Alaric DeArment

HIGH POINT, N.C. — The Food and Drug Administration has accepted the first regulatory approval application for a generic version of a cancer drug made by Eisai.

Banner Pharmacaps announced Tuesday that it had filed for regulatory approval of generic bexarotene gelatin capsules in the 75-mg strength, a generic version of Eisai’s Targretin, used to treat cutaneous T-cell lymphoma, or CTCL skin cancer. Under the Hatch-Waxman Act of 1984, once the drug is approved, Banner will be the exclusive supplier of a generic version of Targretin for 180 days.

"Knowing that our company is able to have a positive impact on the healthcare costs and treatment for cancer patients in the United States is inspiring and immensely rewarding," Banner president and CEO Roger Gordon said.

 


Interested in this topic? Sign up for our weekly Retail Health Provider e-newsletter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Beautifying the bathroom

BY Barbara White-Sax

IRVING, Texas — Kimberly-Clark is making toilet paper covers fashionable with new Cottonelle toilet paper roll covers. The toilet paper roll covers, which are available online at RespectTheRoll.com and through Cottonelle’s Facebook page, have been produced in three colorful designs and have been a hit with consumers.


At the height of website traffic, more than 72 requests per minute have been recorded for the covers. Through the Facebook page, Kimberly-Clark is giving away 25,000 additional roll covers. Roll covers will be on sale online for $4 each starting Nov. 1.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?