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BEAUTY CARE

BEST IN SHOW: The hottest products from NACDS Total Store Expo

BY Michael Johnsen

Every year, the National Association of Chain Drug Stores Total Store Expo is a repository for innovation, and this year in San Diego certainly did not disappoint. Emerging technologies, the latest trends and the best in consumer insights were all on display for the more than 5,500 attendees at the show.

Those trends and more all help to keep the innovation pipeline flowing, creating new reasons for consumers to shop the store. It’s the reason many front-end buyers were cruising the aisles throughout the San Diego Convention Center. And it’s the reason Drug Store News editors were criss-crossing the floor, as well.

In this slideshow, DSN identifies some of the innovation that caught our attention. And it’s packaged in a concise, easy-to-digest format — what it is, what it does and why we like it.

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Coty names new chief science officer

BY David Salazar

NEW YORK — Coty has found someone to fill its chief science officer position. The company named former Revlon chief science officer and EVP research and development Daniel Ramos to the position Friday. 

Ramos brings more than 20 years of R&D experience to Coty, having started his career at Procter & Gamble, first in Venezuela, then in the United States and Japan over the course of 11 years. From P&G, he moved to Reckitt Benckiser, where he was VP R&D health care and part of its global leadership team. He joined Revlon from RB. In his new position, he will report directly to Coty CEO Camillo Pane and be a member of Coty’s executive committee.

“I am delighted to welcome Daniel to Coty,” Pane said. “He has a strong track record in driving growth through consumer-led innovations and in building organizational capacity and capability. Daniel has experience in both emerging and developed markets, having worked and lived in Europe, North America, Asia and Latin America. He is entrepreneurial and has an attitude and outlook that are well aligned to Coty’s new ambition and culture.”

Ramos fills a position left vacant by former chief science officer Ralph Macchio, who retired in June after 25 years with Coty.

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Makeup’s latest disruptor is Rihanna’s Fenty Beauty

BY David Salazar

NEW YORK — One of the most anticipated makeup launches this year is coming from an upstart whose namesake people already know. In partnership with LVMH’s Kendo Brands, Rihanna (full name Robyn Rihanna Fenty) launched Fenty Beauty Friday, bringing it to 1,600 Sephora stores in 17 countries.

Like Kylie Jenner’s Kylie Cosmetics, Fenty Beauty has the benefit of its creator’s already large audience, with Rihanna pulling double duty as its main influencer. In the lead-up to the launch, the “Wild Thoughts” singer teased the collection to her 56.3 million Instagram followers and 77.2 million Twitter followers. Fenty Beauty and its creator also were featured on the October cover of Elle.
 

The singer said that she designed 91-SKU product line after trying to find beauty products that worked for many skin types and tones. As a result, the products have a focus on difficult-to-match skin tones, as well as universal shades and formulas that work on different skin types. Fenty Beauty’s Pro Filt’r Soft Matte Longwear foundation features 40 shades, and the Match Stix Skinsticks have 30 shades in matte and shimmer finishes for contouring, correcting, concealing, highlighting and blush. It also includes blotting powder and paper, six highlighters, a universal lip gloss and various application tools.

“In every product, I was like, ‘there needs to be something for a dark-skinned girl, there needs to be something for a really pale girl and someone in between,’” Rihanna told reporters at the brand’s launch party. “You want people to appreciate the product and not feel like, ‘Oh, that’s cute, but it only looks good on her.’”

All the products are designed to help users create the look that Rihanna calls “the Fenty Face.” It includes a first step of a soft matte filter, a strategically placed highlight, and a focus on a shine-free look by blotting on the go.

“The Fenty Face was created for women of all skin tones, of all personalities," she said. “These steps are key to starting your makeup, no matter the look you're going for. This is where the fun begins.”

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