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Skyy Vodka sweetens Valentine’s Day with new strawberry-infused spirit

BY Rebecca Haughey

SAN FRANCISCO — Skyy Vodka on Tuesday announced the introduction of its new Skyy Infusions Wild Strawberry, a first-of-its-kind vodka made with real, wild strawberries.

Launching just in time for Valentine’s Day, Wild Strawberry joins the brand’s existing line of innovative, premium flavors, which includes coconut, dragon fruit, blood orange, pineapple, ginger, cherry, grape, citrus, raspberry and passion fruit.

Smaller and sweeter than their grocery-aisle cousin, wild strawberries are a favorite of farmer’s markets across the country, delivering a stronger flavor and a more aromatic bouquet than garden-variety strawberries. Featuring a well-balanced celebration of ripe berries, hints of tropical vanilla and finishing with the roundness of white chocolate, Skyy Infusions Wild Strawberry pairs well with a box of Valentine’s Day sweets.

"Fresh strawberry is one of the most popular cocktail flavors in the United States, but to date that bright, sweet experience hasn’t really been captured in an actual spirit," said Jason Daniel, Skyy Vodka brand director. "Pairing our proprietary infusions process with the more complex wild strawberry varietal, we have captured the true essence of the fruit, allowing fans to experience that delicious flavor without a blender or heavy juices."

Skyy Infusions Wild Strawberry will be available in 50 mL ($1.99), 750 mL ($18.49), 1 L ($23.49) and 1.75 L ($26.99). The launch will be supported by a fully integrated marketing campaign featuring advertising, social media activities and on- and off-premise sampling promotions.

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Budweiser Super Bowl ad most effective, consumer study finds

BY Alaric DeArment

MOUNTAIN VIEW, Calif. — Budweiser’s "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

Ace Metrix, a television and video analytics company, said a study of 500 consumers who watched and scored each of the ads aired during the Super Bowl according to a variety of standardized metrics found that the the "Clydesdale" ad, the American Dairy Association’s "Morning Run" ad starring Dwayne "The Rock" Johnson and Coca-Cola’s "Security Camera" ad were the most effective, followed by ads from Doritos, Mercedes-Benz, Jeep, SodaStream International, Skechers, Hyundai and Best Buy.

Meanwhile, Budweiser’s ads for Bud Light and its new Budweiser Black Crown product, as well as ads by Calvin Klein, GoDaddy.com, Mio, Lincoln Motors, Axe, Samsung and Wonderful Pistachios got the lowest scores.

Respondents in the study were randomly selected and asked to score ads based on attributes such as persuasion, relevance, information, attention, change, desire and watchability.

 

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Cool Whip launches new line of frosting for ‘everyday moments’

BY DSN STAFF

Cool Whip is offering a new way for consumers to top off their sweet treats: easy-to-spread Cool Whip frosting. Available in chocolate, cream cheese and vanilla, the frosting is perfect for decorating desserts and piping, and the brand encourages bakers everywhere to "celebrate the everyday moments" with its latest whipped topping. 

"We know moms aren’t happy with shelf stable frosting because it is too sweet, too thick or really difficult to apply without damaging the cakes or other baked goods," said Marjani Coffey, brand manager of Cool Whip. "Our new Cool Whip Frosting makes it fun and easy to bake, frost and enjoy because of the perfectly whipped texture. It’s definitely worth a trip to the freezer aisle."

The new Cool Whip frosting can be found in grocery stores nationwide for a suggested retail price of $2.99.

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