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Sky High Rye available in Rexam cans

BY Allison Cerra

CHICAGO — Acadia Ales has launched its Sky High Rye, a West Coast-style pale ale, in 12-oz. cans from Rexam.

Sky High Rye, brewed with 80% English barley malt and 20% rye malt, was launched in Rexam aluminum cans because of their portability and accessibility, the company said, adding that "consumers will no longer be limited by the restrictions of a glass container, which ultimately makes Sky High Rye more accessible to [our] loyal fans."

"Rexam is pleased to continue its partnership with Arcadia to help them extend their product offerings in beverage cans," Rexam Beverage Can North America president and CEO Rich Grimley said. "Our aluminum can is a great packaging solution for craft beer, and it enables their brand to stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics."

Sky High Rye in aluminum cans currently is available at select retailers in Michigan, Illinois, Ohio, Missouri, Kansas, Pennsylvania and Kentucky.

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Stiefel launches Sorilux foam

BY Allison Cerra

LONDON — Stiefel, a GlaxoSmithKline company, announced the availability of Sorilux foam by prescription.

The product is a topical treatment of plaque psoriasis in patients ages 18 years or older. Sorilux foam utilizes VersaFoam technology. VersaFoam-AEF (aqueous-based emulsion formulation) is free of ethanol, preservatives, parabens and fragrance, Stiefel said. The company also noted the foam is the only vitamin D3 analog treatment in a topical foam formulation.

Additional details may be found here.


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Kline report: OTC growth sharper across online, c-stores and dollar versus mainstream stores

BY Michael Johnsen

PARSIPPANY, N.J. — Sales of over-the-counter medicines through alternate retail channels have grown by a compound annual growth rate of 9.4% from 2006 through 2011, far exceeding the 2.4% overall growth rate through all retail outlets, noted Kline in a report released Monday. Online sales saw the highest increase with a CAGR of 16.1%.

The U.S. retail industry remains highly consolidated with a fairly small number of large retail chains that continue to dominate OTC distribution. The three main retail outlets consisting of drug stores, mass merchandisers and food stores combined account for about 84% of OTC sales; however, other outlets, such as online, convenience stores, dollar stores and warehouse clubs, are kicking up the competition across several categories and account for nearly 15% of the OTC retail market.



"Growth opportunities within the retail environment should be explored on individual channel and category bases," stated Laura Mahecha, Kline’s healthcare practice industry manager. "While some of the alternate channels … can offer opportunity for growth in select categories and for certain brands, several other alternate retail channels ostensibly aren’t prime candidates for an increase of branded OTC sales.”



For example, vitamins, minerals, herbal products and such OTCs as pain relievers — products that consumers like to stock in their medicine cabinets — have a high rate of online purchase. However, OTC products for an immediate need, such as allergy relief, cough and cold preparations, and digestive products, tend to be purchased more often at brick-and-mortar stores, according to Kline. 


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