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Skip the sink with Cascade Complete All-in-1 ActionPacs

BY Allison Cerra

CINCINNATI Cascade is introducing a product that will save consumers time and money.

Packaged in a convenient 1-in.-by-1-in. pre-measured pouch, Cascade Complete All-in-1 ActionPacs contain a powerful food dissolving solution with pretreater and rinse aid added, so all you have to do is toss them in the dishwasher and press the start button. The product is simple to use and produces considerable water savings.

“More than 80% of Americans are still prewashing their dishes,” stated P&G assistant brand manager Wayne Davis.  “With Cascade Complete’s advanced cleaning system, they can be confident that their dishes will come out clean, without the extra step. In fact, if every consumer skipped the sink, we could save roughly 250 billion gallons of water each year.”

Cascade Complete All-in-1 ActionPacs can be found nationally at food, drug and mass retailers, and are available in two scents (Fresh and Lemon Burst) and three sizes (16-ct, 26-ct and 48-ct).  For more information on Cascade, visit www.cascadeclean.com.

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Kimberly-Clark, Depend team up to fight prostate cancer

BY Anna Mcgrath

DALLAS Kimberly-Clark and the Depend brand have announced their partnership with Zero – The Project to End Prostate Cancer.

From now through 2010, proceeds from the purchase of each package of Depend Underwear for Men and Depend Guards for Men will contribute to a final donation of $250,000 to Zero to help fund education for patients, free screenings for those at risk and cancer research.

Prostate cancer currently is the second-leading cause of male cancer-related deaths in the United States, with an estimated 27,360 fatalities in 2008. Despite being such a prevalent disease among males, nearly 100% of men diagnosed with the disease in its early stages are alive five years later. Early detection remains a critical step to surviving cancer.

“Our hope for future generations is that prostate cancer becomes a thing of the past,” said Skip Lockwood, CEO of Zero. “We commend Kimberly-Clark and the Depend brand for their commitment to helping us eradicate this disease.”

As part of the program, the Depend brand has aligned with a team of sports legends who each have a unique experience with prostate cancer. Survivors of the disease, including golf’s Jim Colbert, former baseball star and Zero board member Ken Griffey Sr., Football Hall of Famer Len Dawson and World Boxing Hall of Fame referee Joe Cortez, will join Pro Football Hall of Fame Class of 2009 inductee Rod Woodson, who at age 44 has pledged to get screened for the disease for the first time, as campaign ambassadors. All five men will share their personal stories, interact with consumers online at Depend.com and participate in various marketing communications activities, which will encourage men to be proactive about their prostate health.

Depend products continue to serve as valued resources for those recovering from prostate health issues, helping them maintain a normal and active lifestyle. For more information about Depend products or “The Depend Campaign to End Prostate Cancer,” visit www.depend.com.

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Drank rolls out distribution in Atlanta

BY Anna Mcgrath

HOUSTON Innovative Beverage Group Holdings and Eagle Rock Distributing Co. announced their recent partnership to begin distribution of Drank, the extreme relaxation beverage.

Serving Georgia since 2000, Eagle Rock has been providing eastern Atlanta and surrounding counties with Anheuser-Busch beer. Eagle Rock recently added Yuengling, New Belgium and Peak Organic products to its portfolio, along with a wide variety of such nonalcoholic beverages as 180 Energy Drink, Borba Skin Water, Function Drinks and products distributed by Icelandic Glacial.

“I am very excited and proud to bring Drank to our areas of distribution,” said Robert Williams, Innovative brand manager of Eagle Rock. “As the first relaxation beverage, Drank suits our mission to provide the most delicious and effective beverages to our consumers. Drank’s track record is paved by both consumer satisfaction and excellence, a trend we expect to continue with this partnership.”

Since launching in select markets in early 2008, Drank has quickly become the go-to beverage for people looking to relax their minds and bodies.

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