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Skinnygirl introduces water enhancers

BY Ryan Chavis

CARMEL, Ind. — Skinnygirl brand last week announced its latest take on low-calorie beverages — its new Skinnygirl Water Enhancers, which will launch in March at food retailers across the United States.

The four flavors — White Cherry, Blueberry Acai, Pineapple Coconut and Fuji Apple — have 5 calories per serving. Each bottle of water enhancer contains 48 ml of flavoring, which is enough to turn about 24 glasses of water into a Skinnygirl beverage.

"I wanted to give women a delicious alternative to just plain water and typical sodas. My new Skinnygirl Water Enhancers are light, refreshing and allow you to flavor to your liking," Bethenny Frankel, creator of the Skinnygirl brand, said.

Heartland Food Products Group, in a partnership with Skinnygirl, will manufacture and distribute the water enhancers across North America.

"Skinnygirl Water Enhancers are a natural fit for us," Ted Gelov, CEO of Heartland, said. "As a pioneer in both innovative water enhancer flavors and low-calorie sweeteners, we share Bethenny’s commitment to balanced living. We are excited to be introducing the first water enhancer products that combine exciting flavor combinations and natural sweeteners for a new kind of low-calorie beverage."

 

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Vita Coco celebrates anniversary with new lemonade flavor

BY Ryan Chavis

NEW YORK — In celebration of its 10-year anniversary, coconut water brand Vita Coco announced a new, all-natural beverage, which is slated to hit grocery stores nationwide beginning in April. The new beverage, Vita Coco Lemonade, will bring together fresh coconut water, natural lemon puree and natural fruit sugar.

Vita Coco Lemonade will be available in two sizes, both with a resealable twist-off cap: an 11.1-fl oz. Tetra Pak for $1.99; and a 16.9-fl oz. Tetra Pak for SRP of $2.99. 

The new Vita Coco Lemonade marks the brand’s sixth flavor. Its launch will be supported with experiential and digital marketing, as well as a multi-market advertising campaign with the message "Lemonade Upgrade."

 

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Bare announces line of coconut chips

BY Ryan Chavis

SAN FRANCISCO — Bare, a snack company, has introduced its All Natural Crunch Coconut Chips, which are crafted from Nam Hom coconuts grown in Thailand’s Central Plains.

The chips will come in five varieties — Simply Toasted, Show Me the Honey, Sweet ‘n Heat, Chocolate Bliss and Sea Salt Caramel — and are expected to appear on store shelves beginning June 2014. Bare will introduce its new line at Natural Products EXPO West, which takes place March 6 to 9 at the Anaheim Convention Center in Anaheim, Calif.

“The coconut trend is hot and here to stay,” said Brad Oberwager, CEO of Bare. “We’ve seen strong consumer demand for coconut water, coconut oil and all things coconut for several years now, and our new Coconut Chips deliver a whole new way for consumers to snack on coconut. We start with fresh coconuts, which are well known for their unique, tropical flavor and inherent nutrition. We crack, slice and bake them to perfection, while adding unique and delicious seasonings to create a range of unforgettable snacks.”

Bare snacks are made with seven ingredients or less, contain no preservatives and are gluten-free and non-GMO. The suggested retail price is $1.99-$2.49 for a 1.4-oz. bag.

 

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