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Skinny Water now available at Duane Reade

BY Allison Cerra

BALA CYNWYD, Pa. A zero-calorie enhanced water brand is hitting select Duane Reade shelves in the New York metropolitan area.

Skinny Water, which comes in more than nine varieties among two product lines,  has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.

Joseph Gisondi, VP national retail sales at Skinny Nutritional stated, “We are excited to partner with Duane Reade, which has served New Yorkers for over 50 years. Skinny Water will support Duane Reade’s increased efforts to provide New Yorkers with healthy product options as we offer their consumers our premium zero calorie, zero sugar and zero sodium enhanced waters. We are looking forward to a strong relationship that will benefit the New York Metro area and encourage people to live a healthy life style.”

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Tornados kicks off another Facebook challenge

BY Allison Cerra

DINUBA, Calif. Ruiz Foods’ Tornados brand announced this month its Facebook-based promotion “Flavor Challenge 2.0,” in which the brand’s fans can submit flavor ideas in eight different categories.

The top flavor in each category wins a year’s supply of Tornados — a convenient snack filled with grilled meats, melted cheeses and bold flavors wrapped in a crispy crust — and a Tornados-wrapped microwave.

Tornados Facebook fans can submit flavors in any of up to eight “flavor categories.” Categories open for submissions are:

  • Asian Fusion
  • Backyard BBQ
  • Kick-It Up (Spicy)
  • American Classics
  • Teen Snack Attack
  • Around the World
  • Early Bird (Breakfast)
  • Sweet Tooth (Dessert)

Tornados are available in retail grocery stores nationwide.

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A ‘Passage to Thailand’ without leaving home

BY Allison Cerra

COLLINSVILLE, Conn. A line of simmer sauces designed to spice up a meal has made its market debut in the United States.

Passage to Thailand simmer sauces are a part of a simple, three-step meal solution that satisfies the needs of the time-starved consumer. Add the sauce to meat, seafood or vegetables, simmer and serve over rice for a gourmet meal in less than 20 minutes. The line consists of four different, all-natural sauces, each a recipe of traditional ethnic cuisines created to deliver authentic, restaurant-quality flavor and made only from fresh, natural ingredients. The line includes pad thai, thai basil and sweet chili, as well as tom yum and red thai curry sauces. With spices sourced directly from various regions of Thailand and southeast Asia, each product is gluten-, MSG-, preservative- and GMO-free.

“The growing ethnic diversity in our U.S. population, and a resurgence in cooking driven by chef-hosted programs, has grown the market for ethnic foods to a record high,” said Passage Foods’ Mark MacKenzie. “The ethnic food market is a $2.2 billion retail industry in the United States, and [is] expected to expand an additional 20% over the next four years, with Indian and Thai foods showing the largest increase in consumer demand.”

In addition, the Asian/Indian restaurant segment has seen double-digit growth for the last four years, and although retreating some recently, the number of ethnic grocery offerings has expanded as more people try cooking Thai, Indian and other ethnic foods at home.

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