Skinny, Lukoil Americas partner to bring Skinny Water to Philly
BALA CYNWYD, Pa. Skinny Nutritional Corp and Lukoil Oil Company today announced they are partnering up to launch Skinny Water in Philadelphia. At many Philadelphia gas stations, gas signs were slashes to zero and free gasoline and bottles of Skinny Water were given away to drivers.
The “Zero” Gasoline Event that brought Skinny Water to 120 locations in the Philadelphia region, many of them Lukoil Kwik Farm and Getty stores.
“The partnership with Lukoil is our first major convenience store chain in the Philadelphia region to carry Skinny Water in their stores,” Don McDonald, president of Skinny Nutritional Corp. said. “As part of our mass distribution plan for Philadelphia, the Lukoil Kwik Farm stores gives us a single serve ?grab on the go’ cold sale. We will be doing sampling and co-promotions with Lukoil throughout the summer to drive both retail sales and local brand awareness for Skinny Water.”
At some locations, cars were lined up for free tanks of gas and free bottles of Skinny Water as part of the promotion. Additionally, drivers got the chance to meet local Skinny Water spokesperson Pat Croce, the Skinny girls, and Skinny Water’s mascots “the zeros.”
Research shows green tea may ease sleep apnea symptoms
LOUISVILLE, Ky Green tea has chemical components that may help ease symptoms in patients suffering from obstructive sleep apnea, some U.S.researchers have reported.
A study published in the American Journal of Respiratory and Critical Care Medicine said that polyphenols found in green tea, when added to drinking water and administered on oxygen-deprived rats over a 12-hour sleeping period (a method created to mimic symptoms of intermittent hypoxia, or IH) helped the rats perform better in memory exercises.
The research study was lead by Dr. David Gozal of the Kosair Children’s Hospital Research Institute at the University of Louisville. After receiving green tea water or the placebo, rats were tested for inflammation and oxidative stress, and also were tested in spatial learning and memorization in navigating a water maze with a hidden platform. Rats given green tea tested slightly better in the water-maze test.
Gozal said that the green tea polyphenols “may represent a potential interventional strategy for patients” with sleep-disordered breathing.
WHAT’S HOT: Bottled water companies adopt eco-friendly causes
In response to growing sensitivity to clean water and earth issues, more and more bottled water companies and distributors are taking measures to reduce waste and promote water sustainability.
Just in time for Earth Day, Evian Natural Spring Water announced its support for the development of sustainable water systems globally by naming the Evian Water Protection Institute in April. The Evian Water Protection Institute, along with the Ramsar Convention on Wetlands, introduced recycled plastic (r-PET) to the production of Evian water bottles and launched a team effort with RecycleBank to encourage people to recycle plastic water bottles.
The Evian Water Protection Institute’s goals include supporting and protecting wetland areas, promoting wellness of local communities and access to resources, developing information on water resource management and promoting community activism on water issues.