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Skin condition spans age groups

BY Antoinette Alexander

Acne. For many people, especially younger consumers, it is a four-letter word that can wreak havoc on their self-esteem and is a source of much frustration as they search for the best treatment that will once and for all blast those blemishes.

(For the full report, including charts, click here.)

According to the American Academy of Dermatology, acne is the most common skin disorder in the United States, affecting 40 million to 50 million Americans. And nearly 85% of all people have acne at some point in their lives, most often on the face, chest and back.

While acne usually begins in puberty, the condition is certainly not restricted to any age group, and adults in their 20s, 30s, 40s — even into their 50s — can develop acne, according to the American Academy of Dermatology.

According to Mintel’s 2013 report on facial skin care, 25% of consumers said they regularly use acne products, coming in just behind eye cream at 27%. Yet, because consumers tend to age out of the acne segment, there hasn’t been a significant swing in sales. However, that’s not to say that the category lacks in importance.

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Softlips thinks outside the tube

BY Antoinette Alexander

In 1992, Softlips launched its first lip balm targeting women with its unique slim stick packaging, and now the brand is thinking outside of the “tube” with its new Softlips Cubes.

(For the full report, including charts, click here.)

The dome-shaped balm, which hit retail shelves earlier this year, delivers a 5-in-1 formula to hydrate, replenish, smooth and protect lips while adding a touch of shine. The formula also has SPF 15 to help protect lips.

Launching in November for the holidays is the seasonal edition in pomegranate blueberry for $3.49.

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Clio’s Mwah targets tweens, teens

BY Antoinette Alexander

Mwah, which is a Clio brand, is targeting tweens and teens with its new lip care range that is wrapped in bright, fun packaging for mass appeal.

(For the full report, including charts, click here.)

The all-natural, eco-friendly product is infused with natural moisturizers and lip conditioners, such as mango seed butter, macadamia nut oil, shea butter and vitamin E. The collection, which is expected to debut at the National Association of Chain Drug Stores Total Store Expo this month in Boston, features such flavors as Sweet Tart, Mango Tango and Creamsicle.

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