Skin care brand eos inks collaboration with Keds
LEXINGTON, Mass. — Skin care brand eos has teamed up with Keds to offer a fresh collection of three sneakers inspired by the flavors and colors of eos Smooth Sphere Lip Balms.
The limited edition styles are available now exclusively at Shoe Carnival. As a special bonus, each pair comes with a matching eos Smooth Sphere Lip Balm in the box.
The styles include:
- Champion eos Passion Fruit (purple): $50;
- Champion eos Blueberry Acai (blue): $50; and
- Double Up eos Pomegranate Raspberry (pink): $55.
"We are thrilled that eos Lip Balm Spheres have inspired fashion-favorite Keds. We've seen how much eos consumers love Keds and this is a great way for our brands to come together," said Sherry Jhawar, VP marketing, eos.
Inter Parfums to acquire Rochas brand from P&G
NEW YORK — Inter Parfums has announced that its majority owned Paris-based subsidiary, Interparfums S.A., has entered into an agreement with Procter & Gamble to acquire the Rochas brand.
Founded by Marcel Rochas in 1925, the brand began as a fashion house and expanded into perfumery in the 1950s under Hélène Rochas' direction. The Rochas brand achieved net sales of $46 million in the 2013/2014 financial year, driven mainly by the "Eau de Rochas" fragrance line. Rochas brand sales include $2 million of royalties generated by the fashion and accessory business via its portfolio of license agreements.
This transaction will cover all brand names and registered trademarks for Rochas (Femme, Madame, Eau de Rochas, etc.). The acquisition will be payable in cash on the closing date for $108 million and financed entirely through a medium-term loan, the company stated.
This transaction is expected to be completed within the first half of 2015, subject to customary closing conditions.
"For the first time, this acquisition will integrate both fragrances and fashion. It will open up new opportunities in terms of creativity as well as aesthetic design and marketing choices. It will also allow us to apply a global approach to managing a fragrance brand boasting very high name recognition and without time constraints. Finally, this acquisition has generated enormous enthusiasm internally and high motivation by all to reestablish Rochas' position, even more preeminent in the universe of luxury. Under Interparfums, we could generate approximately €25 million of sales in 2016,” stated Jean Madar, chairman and CEO of Inter Parfums.