BEAUTY CARE

Skin care benefits help to color makeup

BY DSN STAFF

PORT WASHINGTON, N.Y. —Makeup products with a skin care benefit, such as SPF protection, continue to be of great interest among women, despite the fact that overall makeup usage appears to be down, according to market research company the NPD Group.

Overall usage of makeup products among 18- to 64-year-old women is down five percentage points in 2010, relative to 2008. Among women who do wear makeup, a growing number (up 1%, equivalent to about an estimated additional 1 million women, based on projected population taken from the U.S. Census) are wearing only one makeup product per given day, according to NPD.

But while overall makeup usage is down, an area of growing interest is makeup products with skin care benefits. According to NPD, nearly 9-out-of-10 (86%) makeup users have used in the past year a makeup product that contains a skin care benefit.

Moisturizing (54%) and SPF protection (51%) are the most cited skin care benefits contained in the makeup products women used. These were followed by oil-free/won’t clog the pores (32%), reduces wrinkles/ fine lines (30%) and natural/mineral-based (27%).

About 6-out-of-10 women who used makeup with skin care benefits are using these types of makeup products in addition to using skin care products with the same benefits. Nearly 2-out-of-5 women are using makeup products with skin care benefits instead of skin care products with the same benefits. The study was fielded March 10 to 31.

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Revlon’s Gucci Westman beautifies Fashion Week

BY Antoinette Alexander

NEW YORK Revlon has partnered with its global artistic director Gucci Westman to help create the beauty looks for spring 2011 during New York Fashion Week, Sept. 9 to 16.

During New York Fashion Week, Westman is leading her team of makeup artists to create beauty looks that are gracing the runways at such shows as Richard Chai, Rag & Bone, Ohne Titel and Oscar de la Renta.

In addition to New York City, Westman also will be backstage with Revlon during London and Paris Fashion Weeks.

Westman has been the global artistic director for Revlon since April 2008. In this capacity, she provides her expertise on new products and shade development, and is a key contributor to the brand’s color stories and trend collections.

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Coty revitalizing Astor brand with help from Heidi Klum

BY Antoinette Alexander

NEW YORK Coty has signed German supermodel and TV presenter Heidi Klum as the new face and artistic adviser for the global beauty brand Astor.

The first-of-its-kind creative collaboration allows the Astor brand to integrate Klum’s fashion-forward point of view into the brand collections and capitalize on the style trends, as part of the company’s mission to introduce the brand to a new audience and speak to consumers in a new way.

In this capacity, Klum will be involved in the design of product collections inspired by the latest runway trends, and appear in upcoming print and TV campaigns. Klum’s personality and inspiration will be an integrated part of the brand’s marketing message through print, online and in-store efforts.

Klum has established herself as a multi-talented TV host and producer, actress, fashion designer and astute businesswoman. She is known not only for her fashion magazine covers, but also as the host of "Project Runway" and "Germany’s Next Top Model by Heidi Klum." She has created and designed several beauty and fashion collections for brands including Victoria’s Secret Beauty, Destination Maternity and New Balance for Amazon.

"We are delighted that Heidi Klum will be representing Astor, especially at such an exciting time in the brand’s development as it moves forward with a new visual identity. As an elegant, confident, successful woman, wife and mother, Heidi perfectly represents Astor’s signature: ‘Live Beautifully,’" stated Renato Semerari, president of Coty Beauty.

Astor, which launched in 1952, is distributed in perfumery chains, department stores, drug stores and mass merchandisers in many European markets, namely Germany, Austria, Switzerland, Spain, Poland, Czech Republic, Slovak Republic, Hungary and Romania.

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