Skin Cancer Foundation, suppliers team up for first-ever Sun Safety Expo
NEW YORK The Skin Cancer Foundation and a collection of its Seal of Recommendation holders teamed up to spread sun protection and skin cancer awareness by holding the first-ever Sun Safety Expo last week at Grand Central Terminal in New York. The event attracted more than 5,000 people.
Attendees received free product samples and coupons from 17 exhibitor, along with sun safety information from the Foundation. Attendees also had the opportunity to have a professional skin care evaluation provided by Juva Skin & Laser Center and Canfield Imaging Systems.
“The feedback from the event was extremely positive,” stated Perry Robins, president of The Skin Cancer Foundation. “People were very eager to learn about how they can protect themselves from the sun.”
The Seal holders who participated in this year’s sun safety expo included 3M Window Films, Banana Boat, Bare Escentuals, Cetaphil, Coppertone Lenses/Vision Ease Lenses, DDF, Eucerin, Garnier Nutritioniste, Hawaiian Tropic, Iredale Mineral Cosmetics, L’Oreal Paris, La Roche-Posay, NO-AD/Ocean Potion, Olay, Physicians Formula, Solar Guard/Panorama Window Films and Solutia Performance Films.
Kashi, Burt’s Bees team up for Day of Change tour
LA JOLLA, Calif. Kashi on Tuesday announced the launch of its fifth annual Day of Change tour; but this year, the natural food company is joining forces with Burt’s Bees.
Kashi’s 2010 Day of Change tour is free and open to the public. The experience begins as guests receive a “Passport to Change” with helpful tips, along with food and product information, to guide them on their journey through natural living. Next, visitors may participate in four interactive sessions:
- Taste Here: Participants enjoy a sampling of Kashi’s tasty, better-for-you foods, including both favorite classics and new innovations;
- Nourish Here: Visitors are encouraged to refresh themselves with personal care products from Burt’s Bees, including skin care, face, lip and body products;
- Explore Here: Individuals participate in interactive displays and fun workshops on sustainability, why and how to look for natural ingredients in natural foods and products, and holistic health and wellness; and
- Little Steps Here: People are invited to join the Kashi Community and Burt’s Bees Hive for more little steps. Participants can initiate their own personal change by making a simple pledge online — such as to plan an all-natural meal, get a good night’s sleep, or walk for 30 minutes — as their first step to embracing a healthier lifestyle
“Our Day of Change tour is an established program that we’re proud to continue offering as a means to educate and inspire individuals to achieve optimal health,” said Keegan Sheridan, natural food and lifestyle expert for Kashi. “In celebrating our fifth year, we are excited to partner with an established leader like Burt’s Bees and introduce people to even more ways in which they can embrace a natural lifestyle.”
The 2010 Day of Change tour features more than 50 unique events in more than 17 cities across the country through September.
CoverGirl, Vogue magazine beautify WAG shoppers with makeovers
WINTER PARK Vogue magazine. —Beauty shoppers at several Walgreens stores in Florida recently were treated to CoverGirl make-overs sponsored by
The CoverGirl makeovers were held at 14 Florida market Walgreens stores, with professional makeup artists demonstrating the new Lash Blast mascara.
During the event, Vogue also promoted the magazine’s latest sweepstakes—a chance to win an Andrew Marc Salina handbag—by distributing trend sheets to attendees.
The event offered customers a CoverGirl gift-with-purchase cosmetic bag, which helped sell more than 152 pieces during the event—a 62% closure rate, according to Cosmetic Promotions, a promotional and marketing company that executed the event.
A survey conducted during the event showed that 81% of surveyed customers had used CoverGirl before, and 99% of them wanted more makeover events at Walgreens. More than 59% of the customers were within the target age group (25 to 50 years) of the brand and the magazine.