BEAUTY CARE

Sircuit Cosmeceuticals announces new products

BY Antoinette Alexander

LOS ANGELES Sircuit Cosmeceuticals is gearing up spring with a string of new products designed to revive winter skin.

The new products include Cool Lychee Wa hydrating mask, Cloud 9 protective moisture creme and Eye Dew for the skin around the eyes.

Cool Lychee Wa is specifically formulated to deliver intense anti-aging and antioxidant rich hydration. It is enriched with Happybelle PE complex to restore moisture. It is also fortified with Lychee Extract and is infused with Goji Berry, Mangosteen and Resveratrol to help fight the effects of free radicals.

Cloud 9 is formulated with anti-oxidants and hydrating emollients to help minimize the effects of free radical damage. The light and fluffy formula is shine-free.

Eye Dew is an anti-aging hydrating complex designed specifically for the delicate skin around the eyes. It is fortified with a range of antioxidant rich ingredients to help protect against free radical damage.

Prices range between $90 and $140.

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The Hygienist Hero Recognition Program is now accepting 2009 applications

BY Antoinette Alexander

WASHINGTON Johnson & Johnson Healthcare Products division of McNeil-PPC has partnered with the American Dental Hygienists’ Association to hold the Hygienist Hero Recognition Program. The program, which is designed to salute dental hygienists’ commitment to promoting oral hygiene in their local communities, is now accepting 2009 applications.

Dental hygienists are critical educators on the “front lines” of dental care, according to J&J. They are often the first and last professional to speak with patients about the importance of preventative oral care, including the essentials of a daily oral care regimen that encompasses brushing, flossing and rinsing.

Recipients selected will be recognized at the ADHA Annual Session in Washington D.C. between June 17 and 23, 2009. They will receive $1,000 donated to a healthcare-related charity of their choice, as well as the ADHA continuing education, including up to three courses at the annual session.

To learn more about the program and to download an entry form visit www.HygienistHero.com. Entries will be accepted until March 31, 2009.

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Church & Dwight to launch new Baby Orajel product in January

BY Antoinette Alexander

PRINCETON, N.J. Church & Dwight is launching in January its new Baby Orajel Cooling Cucumber Teething Gel.

The well-known Baby Orajel brand, which has been on the market for more than 40 years, is expanding its portfolio to now include a gel with cucumber extract. The cucumber extract is designed to help cool and soothe painful irritated gums.

The new Baby Orajel Cooling Cucumber Teething Gel, which promises to provide relief to babies instantly, is made with 7.5 percent benzocaine. It is dye-free and has a melon flavor. The suggested retail price is $5.99.

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