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Single-cup coffee category continues to have audience, Mintel finds

BY Allison Cerra

CHICAGO — Seventeen percent of coffee drinkers enjoy consuming one "cup of joe" at a time, according to new Mintel research.

Among those surveyed, single-cup coffee drinkers cited convenience (79%), flavor (55% said they like the variety available in pods, 20% believed single-cup coffee tastes better than the ground variety and 38% said a pod-style machine produces consistent taste) and value (39% said it’s cheaper than visiting a coffeehouse) as reasons for their preference. What’s more, those ages 18 to 44 years are more likely than their older counterparts to cite convenience as a reason for using pod-style machines.

"A key driver of sales growth in the coffee category is innovation. The single-cup segment of the coffee business is driving growth and is likely to continue to contribute to gains for the foreseeable future," Mintel senior analyst Garima Goel Lal said. "Consumers in the U.S., the European Union and elsewhere have been using espresso machines to make single cups of coffee for many years, and single-cup machines provide similar results, but are less complicated to operate than an espresso machine."

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Ocean Spray sweetens beverage portfolio

BY Allison Cerra

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray has expanded its lineup to include the brand’s first-ever cherry juice drinks.

Ocean Spray’s new line includes such flavors as Ocean Spray cherry juice cocktail, Cran-Cherry cranberry cherry juice drink in original and diet, and Ruby-Cherry grapefruit cherry juice drink.

In line with the launch, Ocean Spray is inviting consumers to visit its website and Facebook page to tell the brand what they think of the new line. On the sites, fans can sign up to receive a coupon for a free 64-oz. bottle of Ocean Spray cherry juice drinks.

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Details of Super Bowl commercials for Pepsi, Pepsi Max revealed

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.

Pepsi’s 60-second "King’s Court" ad will feature "The X Factor" winner Melanie Amaro singing for Grammy-winning music legend Sir Elton John who plays a "king of rock" in the commercial. Amaro will sing a contemporary version of "Respect," a song made famous by Aretha Franklin.

"For decades, Pepsi has showcased musical talent in its commercials on television’s biggest stage — the Super Bowl," PepsiCo Beverages CMO Simon Lowden said. "This year’s spot takes our legacy to the next level by spotlighting a rising pop artist alongside a music legend and engaging fans on a deeper level through powerful digital programming."

Meanwhile, Pepsi Max’s 30-second spot, called "Check-Out," will feature entertainment icon Regis Philbin, who surprises a "Pepsi Max for Life" grand-prize winner with an on-the-spot interview. As part of the ad, Sugarland’s Jennifer Nettles to record a country ballad to accompany the spot.

"The ‘Check-Out’ ad was developed to extend the legendary cola wars through a humorous scenario," Pepsi senior director of marketing Amy Wirtanen said. "The brand has a history of producing star-studded Super Bowl ads, and as one of the most iconic personalities to ever appear on television, Regis Philbin with his witty sense of humor was a funny highlight for this commercial."

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