BEAUTY CARE

Simply Vera Vera Wang extends into cosmetics

BY Antoinette Alexander

MENOMONEE FALLS, Wis. — Kohl’s has announced plans to expand its Simply Vera Vera Wang collection into cosmetics in spring 2012 in Kohl’s stores nationwide and online at Kohls.com.

First licensed by a subsidiary of Vera Wang Group to Kohl’s in 2006, the Simply Vera Vera Wang lifestyle collection also includes apparel, intimates and sleepwear, handbags, leather accessories, jewelry, footwear, bedding and bath.

For Kohl’s, the expansion of Simply Vera Vera Wang into cosmetics demonstrates the strength of the exclusive and private-brand strategy, which accounted for 48% of sales in third quarter 2010, up significantly from 2009, according to Kohl’s.

At launch, the branded line of cosmetics will include makeup, skin care, bath and body products and beauty accessories.

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Plackers gets musical for kids

BY Antoinette Alexander

SAN DIEGO — Plackers, a maker of disposable dental flossers, has expanded its line of oral care products with Brush and Learn by Plackers Kids, a series of musical toothbrushes for children.

Utilizing original melodies and upbeat, catchy lyrics, each toothbrush plays an entertaining, educational song that is designed to encourage healthy dental care habits by making brushing fun. Parents can choose from four Brush and Learn toothbrushes with songs that help teach children their ABCs, 123s, farm animal sounds and proper teeth-brushing techniques.

The toothbrushes have a large on/off button and ergonomic handle to make it easy for little hands to use, and the bristles are gentle on gums. They also have a pedestal base that stands upright for easy storage.

Brush and Learn toothbrushes currently are available at Walmart stores nationwide and soon will be available in the oral care aisle at other major retailers. The suggested retail price is $4.99 each.

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Aubrey Organics expands shave formula, hair care line

BY Antoinette Alexander

NEW YORK — Aubrey Organics, a maker of natural hair, skin and body care products, introduced in November new fragrances for its shave formula and glycogen protein balancing shampoo and conditioner.

For a silky-smooth shave, there’s the new crème de la shave. The moisturizing formulas are available in five natural scents, including the new white tea and citrus and pomegranate scents. They join the existing lineup of toasted almond, orange cream and raspberry honey.

The brand also has added two new scents for its GPB glycogen protein balancing shampoo and conditioner, which has shine-enhancing fruit acids and herbal moisturizers to smooth the hair fiber and infuse it with vitamins to rehydrate and re-energize strands.

The new scents for the shampoo and conditioner are rosemary peppermint and lavender ylang ylang.

Aubrey Organics is available at health food stores nationwide.

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