Similasan introduces sleep remedy
HIGHLANDS RANCH, Colo. Similasan focused on its introduction of a homeopathic solution into the sleep remedy arena at the ECRM Cough & Cold and Allergy conference earlier this month.
In addition to being a homeopathic remedy, Similasan’s point-of-differentiation in the category is its delivery system—the quick-dissolving granule that can be taken with or without water. Similasan introduced three SKUs—Insomnia Relief, Anxiety Relief and Stress & Tension Relief—all retailing for a suggested price as high as $10.49.
The products are being supported with multiple FSI drops with coupon values ranging between $1 and $3, as well as spot radio placements across the United States that is expected to generate as many as nine impressions across its targeted demographics.
CHPA addresses economy, OTC abuse at annual conference
NAPLES, Fl. The big issue addressed by the Consumer Healthcare Products Association Friday at its 2009 Annual Executive Conference was, without surprise, the economy.
“Much has changed since we met last year in Washington, D.C.,” said Linda Suydam, CHPA president, in her annual state of the association address.
But as challenging as the economy may be, Suydam said that “American consumers are counting on this industry. We are certain that millions of consumers look to us” for continued access to safe, effective and affordable healthcare.
To that end, CHPA has significantly stepped up its consumer education efforts in the past year, from outlining a plan to address the safety and efficacy questions raised around pediatric cough/cold medicines, which is “by far the biggest education initiative ever undertaken by this association,” Suydam said, referring to the abuse of over-the-counter medicines like dextromethorphan.
Incidentally, thanks in part to the association’s outreach to 24 million parents through its Five Moms campaign, the abuse of DXM is in fact down and awareness around the dangers of abusing DXM is up.
Going forward, CHPA plans to make consumer education around the proper use of OTC medicines one of its hallmarks, especially across the association’s consumer education web site.
“We are positioning OTCsafety.org as the preeminent home of OTC information … period,” Suydam said.
The association is also looking to step up its lobbying activity, both on the national and state levels, Suydam added. For example, CHPA is strongly supportive of increased regulatory control over the distribution of raw ingredient dextromethorphan, and plans to support a national age limit on the sale of products containing dextromethorphan.
Mead Johnson Nutrition Co. elects two to its board of directors
EVANSVILLE, Ind. Mead Johnson Nutrition Company announced Thursday that its board of directors has elected Steven M. Altschuler, M.D., and Elliott Sigal, M.D., Ph.D., to the board. The company said that these additions increase the size of its board to 11.
“We are pleased to have Dr. Altschuler and Dr. Sigal join our board of directors,” said James Cornelius, Mead Johnson Nutrition board chairman. “We’re looking forward to working with them and benefiting from their insights and experience.”
Dr. Altschuler is president, CEO of The Children’s Hospital of Philadelphia, a position he has held since 2000. He joined Children’s Hospital in 1982 as a Fellow in the Division of Pediatric Gastroenterology and Nutrition. Currently, Dr. Altschuler serves on the Board of Directors of the Children’s Miracle Network.
Dr. Sigal is currently EVP, chief scientific officer and president, research and development for Bristol-Myers Squibb. Since joining Bristol-Myers Squibb in 1997, Dr. Sigal has held positions of increasing responsibility in genomics, discovery research and clinical development. He has more than 25 years of combined experience in medicine, research and management.