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Siggi’s launches yogurt sweetened only with fruit

BY Gisselle Gaitan

Maker of Icelandic-style yogurt, siggi’s has announced the addition of a new product. The New York City-based company will launch whole-milk no added sugar yogurt later this month. This latest offering will be available in two flavors banana & cinnamon and peach & mango.  

"We have always been at the forefront of reducing sugar in yogurt, and we are constantly pushing ourselves to use even less sugar while still making delicious yogurt with no strange additives," Siggi Hilmarsson, founder of siggi's, said. "We understand that consumers today more than ever want less sugar. For example, in a recent survey we conducted, over 80 percent of participants noted that they are actively trying to reduce their sugar consumption. Our hope in launching this no added sugar line of skyr is to provide everyone with a tasty new yogurt that takes one step further in sugar reduction. We're excited about it and hope our fans are too."

Each flavor contains 10g of protein and 5g of natural sugar per serving and is made without any artificial preservatives, sweeteners, flavors or colors, the company said.

Siggi’s whole-milk no sugar added skyr will be available at retailers nationwide for the suggested retail price of $1.69. 

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Kroger expands Simple Truth

BY Michael Johnsen

Kroger on Wednesday announced the expansion of its Simple Truth brand and launch of its largest-ever Our Brands customer sales promotion, featuring savings on thousands of Simple Truth and Simple Truth Organic items.

"We're proud of the high-quality ingredients that go into our Simple Truth products. We're equally proud of what's not in these foods. Simple Truth products are free from 101-plus artificial preservatives and ingredients," stated Robert Clark, Kroger senior vice president of merchandising. "Instead of GMOs and antibiotics, Simple Truth offers clean labels and fantastic flavors. Kroger has led the way for more than a decade in making natural and organic products more mainstream and accessible. We've always believed that our customers shouldn't have to pay higher prices just because a product is natural or organic. The truth is, we've always been affordable."

Kroger introduced Simple Truth in its fourth quarter 2012, and the brand now offers more than 1,400 unique products across multiple categories, including grocery, meat, produce, deli, bakery, baby, household essentials and personal care. Simple Truth also offers more Fair Trade Certified products than any other private label grocery brand in the country.

With the help of 84.51° insights, Simple Truth will continue to innovate and introduce new affordable items in 2018 that align with customer trends, including increasingly popular categories like beverage, snacking and non-animal proteins. These growing trends have already inspired the Our Brands innovation team to develop exciting new items like Simple Truth Organic sports drinks, Simple Truth Organic sparkling coconut waters, Simple Truth fruit and nut bars and Simple Truth meatless entrees.

In Kroger's third quarter 2017, Our Brands delivered strong performance, making up 28.2% of unit sales and 25.6% of sales dollars, excluding fuel and pharmacy. Simple Truth continued to grow in popularity the same quarter, with sales growing 19%.

"Our Brands is shaping the way we are redefining the grocery customer experience as outlined in our Restock Kroger plan," Clark said.

Simple Truth products are exclusive to the Kroger Family of Stores and customers can purchase the brand in a variety of ways: in a store; through ClickList; or Vitacost.com for ship-to-home delivery.

 

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McKesson closes RxCrossroads deal

BY Michael Johnsen

McKesson on Wednesday completed its previously announced acquisition of RxCrossroads. RxCrossroads has become a part of the company’s McKesson Specialty Health business.

According to the wholesaler, the acquisition is expected to enhance McKesson’s existing commercialization solutions for manufacturers of branded, specialty, generic and biosimilar drugs, including comprehensive patient support (“hub”) services, custom pharmacy solutions and third-party logistics, allowing McKesson to grow its end-to-end offerings for manufacturers.

In addition, the acquisition adds plasma logistics to McKesson’s manufacturer services, complementing the company’s established customer-facing plasma offerings.

Originally announced in November, McKesson purchased RxCrossroads from CVS Health in a deal valued at $735 million.

 

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