Sierra Mist rolls out new flavor
PURCHASE, N.Y. A sweet ray of sunshine is coming to the beverage aisle this spring in the form of Sierra Mist Ruby Splash, a new ruby grapefruit-flavored line extension of PepsiCo’s lemon-lime soft drink portfolio.
Currently available in retail stores nationwide, this marks the first new flavor from Sierra Mist that will be available year-round.
“Sierra Mist Ruby Splash is a delicious and refreshing blend of the lemon-lime taste that consumers love with a splash of ruby grapefruit,” said Kristina Mangelsdorf, director of marketing, Flavors, Pepsi-Cola North America Beverages. “This combination of citrus flavors is so uplifting, it tastes like liquid sunshine in a bottle.”
Sierra Mist has enjoyed success with other flavored line extensions, including Lemon Squeeze in the summer of 2006, Undercover Orange in the summer of 2007 and Sierra Mist Cranberry Splash, which has been offered for a limited time over the past three holiday seasons.
Sierra Mist Ruby Splash is offered in regular and diet versions of 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans. It will be supported by a full slate of TV, radio and digital advertising, highlighted by the tagline, “It’s Liquid Sunshine.”
Walmart presents Easter dinner for eight under $35
BENTONVILLE, Ark. Walmart announced Monday new Rollback prices on must-haves for Easter dinner, in addition to its everyday low prices on food, toys and Easter decor.
According to the National Retail Federation, consumers plan to spend an average of $117 on Easter merchandise this year, with 32% going toward the purchase of food. While consumers will continue to buy such traditional Easter items as candy and children’s toys, many are opting to save by preparing their holiday meal and entertaining friends and family at home, citing concerns about the current state of the economy.
To help Americans keep their holiday traditions alive while staying within their budgets, Walmart is serving up more savings on meal items likely to be in shopping carts in the days leading up to Easter. Walmart shoppers can feed a family of eight a turkey or ham dinner with all the fixings for under $35, including two bottles of wine.
“It’s our job to make sure that when [customers] come to Walmart, they’ll find great prices on items they need and care about most,” said Jack Sinclair, EVP Grocery, at Walmart Stores US. “With Walmart savings, families don’t have to compromise on Easter traditions.”
Just Born licensed products to be launched this spring
BETHLEHEM, Pa. Just Born, Inc. has announced a number of new licensing partners and programs. These new licensees will launch Peeps and Hot Tamales branded merchandise starting in spring 2009.
For its Peeps brand, Just Born has collaborated with Lenox to develop a new line of Peeps porcelain and ivory fine china home decor and giftware products. The initial line will feature the bunny and chick collectibles. The collection will be available at retail, online and through direct sales.
Russ Berrie, known for its stuffed animal toys, is launching an extensive new line of Peeps branded items, including Plush Peeps Chicks and Bunnies (in a variety of sizes and colors) and accessories, including luggage tags and jewelry.
Hanna’s Candle Co. will join Just Born with a line of candles and home fragrances.
Meanwhile, Houston Harvest will enhance the Peeps line with new treats, including Peeps rainbow-colored, marshmallow-flavored popcorn. In February, Houston Harvest launched a Hot Tamales brand popcorn, a cinnamon-flavored confection. Both brand popcorn treats will be sold in gift and tin sets.