CENTER STORE

Sierra Mist rolls out new flavor

BY Allison Cerra

PURCHASE, N.Y. A sweet ray of sunshine is coming to the beverage aisle this spring in the form of Sierra Mist Ruby Splash, a new ruby grapefruit-flavored line extension of PepsiCo’s lemon-lime soft drink portfolio.

Currently available in retail stores nationwide, this marks the first new flavor from Sierra Mist that will be available year-round.

“Sierra Mist Ruby Splash is a delicious and refreshing blend of the lemon-lime taste that consumers love with a splash of ruby grapefruit,” said Kristina Mangelsdorf, director of marketing, Flavors, Pepsi-Cola North America Beverages. “This combination of citrus flavors is so uplifting, it tastes like liquid sunshine in a bottle.”

Sierra Mist has enjoyed success with other flavored line extensions, including Lemon Squeeze in the summer of 2006, Undercover Orange in the summer of 2007 and Sierra Mist Cranberry Splash, which has been offered for a limited time over the past three holiday seasons.

Sierra Mist Ruby Splash is offered in regular and diet versions of 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans. It will be supported by a full slate of TV, radio and digital advertising, highlighted by the tagline, “It’s Liquid Sunshine.”

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Just Born licensed products to be launched this spring

BY Allison Cerra

BETHLEHEM, Pa. Just Born, Inc. has announced a number of new licensing partners and programs. These new licensees will launch Peeps and Hot Tamales branded merchandise starting in spring 2009.

For its Peeps brand, Just Born has collaborated with Lenox to develop a new line of Peeps porcelain and ivory fine china home decor and giftware products. The initial line will feature the bunny and chick collectibles. The collection will be available at retail, online and through direct sales.

Russ Berrie, known for its stuffed animal toys, is launching an extensive new line of Peeps branded items, including Plush Peeps Chicks and Bunnies (in a variety of sizes and colors) and accessories, including luggage tags and jewelry.

Hanna’s Candle Co. will join Just Born with a line of candles and home fragrances.

Meanwhile, Houston Harvest will enhance the Peeps line with new treats, including Peeps rainbow-colored, marshmallow-flavored popcorn. In February, Houston Harvest launched a Hot Tamales brand popcorn, a cinnamon-flavored confection. Both brand popcorn treats will be sold in gift and tin sets.

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Two new fruit juice beverages fortified with DHA or fiber and other beneficial nutrients

BY Allison Cerra

GLENDALE, Calif. Nestle Juicy Juice is premiering two products designed to benefit children during different stages of their growth and development.

Juicy Juice Brain Development and Juicy Juice Immunity are fruit juice beverages made with natural ingredients, fortified with important nutrients and blended with filtered water to naturally lower the sugar and calorie content.

Juicy Juice Brain Development is the only children’s fruit juice beverage on the market currently offering DHA. DHA is a natural supplement found in breast milk, and acts as a building block for brain development during a child’s first two years of life, when their brains triple in size. Juicy Juice Brain Development, which contains 16mg of DHA per serving, is designed to provide children who are old enough to drink juice with continued DHA in their diet.

Juicy Juice Immunity helps support a healthy immune and digestive system by offering beneficial nutrients, including zinc, vitamin C and prebiotic fiber. Both vitamin C and zinc are essential nutrients in a child’s everyday diet, as neither can be produced by the body and must be replenished on a regular basis. Fiber is also highly important in a child’s diet.

According to The Dietary Guidelines for Americans, children three to five years old consume only 11.4-g of fiber per day, while the recommended amount is 25-g per day. Juicy Juice Immunity is one of the few juice beverages targeted towards children that contains prebiotic fiber. It is a good source of fiber and contains three grams per serving.

Like all Juicy Juice products, Juicy Juice Brain Development and Juicy Juice Immunity are made with all-natural fruit juice and no added sugars, preservatives or artificial flavors or colors. What is unique about these new Juicy Juice products is that the juices are blended with filtered water (70% juice, 30% water), which results in fewer calories and a reduced amount of naturally occurring sugars.

“Juicy Juice recognized the need for a beverage that accommodated mom’s priorities related to her child’s diet,” said Victoria Nuevo-Celeste, Nestle Juicy Juice marketing manager. “Juicy Juice Brain Development and Juicy Juice Immunity offer excellent value for mom. They provide important nutrients while also helping mom control her child’s calorie and sugar intake.”

New Juicy Juice Brain Development is available in Apple and Grape, and New Juicy Juice Immunity is available in Apple and Berry. Both beverages are sold in 33.8 fluid ounce (1 liter) Tetra cartons. The suggested retail price is $2.99. For more information, please visit http://www.juicyjuice.com/Brain-Development-And-Immunity/Default.aspx.

KelloggsDRSNhttp://www.centerstoregrowth.com

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