BEAUTY CARE

ShopRite partners with Pantene for its Care Beyond Hair Tour

BY Michael Johnsen

KEASBEY, N.J. — ShopRite on Tuesday partnered with Pantene for its Care Beyond Hair Tour, exclusively at ShopRite, to donate hair and raise funds for Pantene Beautiful Lengths Fund, a program created in partnership with the American Cancer Society to provide free, real-hair wigs to women who have lost their hair due to cancer treatment.

“We are honored to partner with Pantene for the Care Beyond Hair Tour,” stated Cathy Magistrelli, VP health and beauty care at ShopRite. “ShopRite is committed to giving back and supporting key causes, and we understand the great physical and emotional toll cancer takes on women battling the disease. With support from our generous customers and great team of associates, we hope that we can make a difference through this campaign to create real-hair wigs for people fighting cancer.

From Oct. 3 – Nov. 16, the Care Beyond Hair Tour will make stops at close to 40 ShopRite stores throughout New Jersey, New York and Pennsylvania, offering a way for people to share their strength and donate their hair to the Beautiful Lengths Fund.

Each tour stop will feature a pop-up styling station staffed with an onsite beautician, allowing girls, women and men to donate their hair for the creation of real-hair wigs that will be distributed to women battling cancer, with the goal of 200 haircuts to create 25 wigs. For every hair donation, Pantene will pledge an additional $50 to the Pantene Beautiful Lengths Fund, up to $10,000.
 
Campaign ambassador Tiki Barber officially kicked off the Pantene Care Beyond Hair Tour at the ShopRite of Greater Morristown on Oct. 3, sharing his personal experiences in dealing with his mother’s breast cancer battle and encouraging donations to the campaign.
 
“We’re so thankful to ShopRite for its support of the Pantene Beautiful Lengths Fund through our partnership for Care Beyond Hair,” said Robert Stetts, marketing manager with P&G. “This program allows us to help women going through grueling cancer treatments to feel a little bit more like themselves every day and inspire the confidence needed to keep fighting. We are so grateful to our generous donors who continue to make the creation of these wigs possible, and we look forward to successful campaign for a great cause.”
 
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

L’Oréal USA names new chief information officer

BY David Salazar

NEW YORK — L’Oréal USA has someone new leading its innovation efforts. The company has named Michael Kingston as chief information officer of L’Oréal USA. Kingston succeeds Barry Gilmore, who retired from the company at the end of September after 17 years.

“We believe that Michael’s diverse experience leading change and deploying strategic consumer solutions will be an important asset in driving innovation forward at L’Oréal,” L’Oréal USA president and CEO, and EVP of the America’s zone, Frédéric Rozé. “He is a progressive IT leader, and we are thrilled to add his talent to our management team.”

Kingston has previously served as CIO of Neiman Marcus Group, Coach, LVMH and Castrol, and he has 20 years of IT experience. He also brings to the company an extensive technical background in addition to his ability to empower organizations around enterprise transformations, L’Oréal said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Coty goes big on empowerment for its consumers, employees

BY David Salazar

NEW YORK — Beauty giant Coty this week unveiled two efforts — one consumer-facing and the other internal — that are underscoring the company’s commitment to empowering self-expression in the face of prejudice and discrimination.

Coty’s Sally Hansen brand — following the recent revelations that the brand’s namesake was an entrepreneur who was progressive for her time — has introduced a new campaign called Shetopia that features self-made women like Sally Hansen who thrive in business.

“The making of and inspiration for this campaign started three years ago with the search for the brand’s namesake,” Coty VP global marketing for Sally Hansen Jeremy Lowenstein told Drug Store News. “The brand’s new platform of ‘Self-Made Beauty’ truly embodies the life and spirit of Sally Hansen, the founder. My hope is that this campaign empowers and inspires even more women to take beauty in their own hands, so that they, too, can create their best selves, them self, every single day.”

As part of the campaign, the brand created a short video that was created almost entirely by a female crew and features various female influencers — from soccer start Eniola Aluko and attorney/lifestyle blogger Cynthia Andrew to tech industry diversity advocate Angela Benton and fashion blogger Gina Ybarra. The video showcases a world where gender norms don’t exist, with sequences reversing typical instances of prejudice or stereotypes women face.

The Sally Hansen campaign coincides with Coty’s new long-term partnership with international advocacy group Global Citizen that will see employees using their collective voice to advocate for social change around such issues as discrimination based on gender, sexual orientation, disability or ethnicity by challenging norms, stereotypes and policies that perpetuate discrimination and prejudice.

“This is an important step in our journey to achieve our purpose to celebrate and liberate the diversity of your beauty and champion self-expression,” Coty CEO Camillo Pane said. “Internally the conversation and action are ongoing and accelerating with several of our brands, including COVERGIRL, Clairol, Wella Professionals and Gucci championing self- expression and challenging gender stereotypes.”

With the partnership, Coty will approach employee engagement with a two-pronged approach, focusing on both a digital-led online experience and a localized grassroots action to create change. The engagement platform will be the first of its kind, bringing data science to bear on real-world efforts that employees can take action on.

“At Coty, we believe beauty is about self-expression, individuality and inclusion, but too often people are held back by labels,” Pane said. “As a beauty company, we have an important role to play in changing attitudes and mindsets that keep people from achieving their full potential. We admire the disruptive and modern methods that Global Citizen has used to make real impact on some of the world’s biggest challenges. That’s why we’re partnering with them and mobilizing our people to take action.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?