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Shoppers Drug Mart opens fourth enhanced beautyBOUTIQUE

BY Antoinette Alexander

CALGARY — Canadian pharmacy retailer Shoppers Drug Mart has unveiled its enhanced beautyBOUTIQUE at Chinook Centre, marking the company’s fourth location.

Housing 21 prestige brands, the 5,000 sq.-ft. beautyBOUTIQUE features new fixtures, digital signage, enhanced fragrance and derm areas.

"Our goal was to design a unique and inspiring experience leveraging our customer insights in beauty while also integrating emerging customer trends," said Domenic Pilla, president and CEO, Shoppers Drug Mart. "Shoppers Drug Mart has always pushed the envelope when it comes to the beauty category and as a result we have become the market leader in mass and prestige cosmetics, fragrances and skin care products and the beauty destination of choice for Canadian women."

A gift box and the idea of unraveling a ribbon to reveal the present inspired the design. The ribbon concept can be seen in the elements of the store design including the digital signage wrapped around the boutique and the finishing elements extending over the fixtures to the ceiling.  

In addition to a newly designed beautyBOUTIQUE, the renovated store at Chinook Centre will continue to offer a wide assortment of health, beauty and convenience essentials including the full service pharmacy and a Canada Post outlet.

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Loblaw expands Guiding Stars program to Western Canadians

BY Antoinette Alexander

CALGARY — Real Canadian Superstore locations in Western Canada now offer a faster, easier way to make nutritious food choices when shopping for groceries, as Loblaw Cos. has expanded its Guiding Stars program in British Columbia and Alberta, the company has announced.

Guiding Stars is a nutrition navigation program providing at-a-glance nutritional ratings for foods found throughout the store. The program is designed to complement existing on-the-package nutritional tables and labels, and National Nutrition Guidelines. The program scores food on a three-star scale based on nutrient density using an objective scientific algorithm grounded in current dietary guidelines and the recommendations of national regulatory and health organizations.

The Guiding Stars program scores products on a credit and debit system where foods acquire stars for containing more vitamins, minerals, dietary fiber, whole grains and omega-3 fats, and are debited for containing saturated fat, trans fat, added sodium, or added sugars. Products can earn up to three stars, with ratings displayed clearly on store shelves. Foods with fewer than five calories per serving are not rated. If a food has been rated and does not meet ranking criteria it will display no stars.

In 2012, Loblaw became the first Canadian grocery retailer to launch Guiding Stars, rolling out the program at Loblaw stores in Ontario.

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Coca-Cola life makes U.S. debut at The Fresh Market

BY Antoinette Alexander

ATLANTA, Ga. — Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — has arrived stateside, making its debut in The Fresh Market stores across Georgia, North Carolina, South Carolina and South and Central Florida.

At 60 calories per 8-oz. glass bottle, Coca-Cola Life has 35% fewer calories than other leading colas, the company stated.

Following successful launches in Argentina, Chile and most recently Great Britain and Mexico, Coca-Cola Life is entering a growing segment within the soft drink category. Following the initial rollout in 8 ounce glass bottles in The Fresh Market locations, Coca-Cola Life will be available nationwide in other retail locations in more packaging options by October.

Consumers will have the chance to discover the new beverage through more than 4,000 sampling opportunities nationwide, and the brand’s green label and visual identity will stand out in store displays and the Coca-Cola Digital Network of electronic billboards.

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