Shoppers Drug Mart offering Balea products at stores
TORONTO Shoppers Drug Mart is expanding its portfolio of exclusive brands with the launch of a new line of health-and-beauty products.
The new Balea line is available exclusively at more than 1,160 Shoppers Drug Mart and Pharmaprix stores across Canada. The line will boast more than 130 items by the end of 2009, with hundreds more to follow in 2010.
The Balea line includes products for the whole body, including hair care, facial wipes, lip balms, body lotion and foot creams. Within the collection are seven sub-brands: Balea Kids, Balea Hai, Balea Face, Balea Hand, Balea Body, Balea Bath and Balea Shave.
Unique ingredient and scent combinations include white ginger and nectarine (deodorant), vanilla and coconut (shampoo), and nectarine and yogurt (shave cream). Balea also aims to add value to everyday items like razors, by offering a triple blade for more effective results and built-in aloe and shea butter for moisturizing, and multi-purpose 3-in-1 cleansing cloths.
L’Oreal Paris to receive Friend of The Walk of Fame award
NEW YORK As L’Oreal Paris celebrates its 100th anniversary, the Hollywood Chamber of Commerce will present the beauty company with its Friend of The Walk of Fame award for its efforts to beautify and preserve the iconic Walk of Fame.
The ceremony will take place on Oct. 20 near the entrance to the Kodak Theatre on Hollywood Boulevard, adjacent to the Walk of Fame. Top L’Oreal Paris executives and some of the company’s spokespeople are scheduled to attend the unveiling.
As a Friend of the Walk of Fame, L’Oreal Paris will help fund the Walk’s renovation and restoration. The Walk of Fame will celebrate its 50th anniversary in 2010.
To further celebrate the company?s Hollywood preservation efforts and its 100th anniversary, it will offer free lip touch-ups by L’Oreal Paris makeup artists to passers-by in the heart of Hollywood on Oct. 21 and 22, and $1 gold coupons valid toward the purchase of any L’Oreal Paris product.
L’Oreal Paris brings the Color Space to North Carolina
NEW YORK L’Oreal Paris is bringing its Color Space beauty pavilion to the North Carolina Fair in Raleigh, N.C., from Oct. 15 to 25.
The 5,000-sq.-ft. interactive pavilion brings beauty to life for women, men and children. Offering insider tips and tricks on the latest in beauty, visitors to The Color Space are invited to enjoy complimentary services and product samples from L’Oreal Paris’ trained professionals. Skin care analysis and consultations, mini-makeovers featuring the brand’s best-selling cosmetic lines, hair care and hair color consultations from L’Oreal Paris stylists and more will be available to visitors.
The pavilion will also feature a manicure bar, skin care lab with computer terminals for access to the L’Oreal Paris Web site and a mobile Truelight Pod, exclusive to L’Oreal Paris, which recreates specific lighting environments so visitors can see how different light affects the looks of makeup and hair tones.
In celebration of L’Oreal Paris’ 100-year anniversary, visitors to The Color Space can enjoy limited-time special pricing on select products and a $2 gift certificate that can be used toward the purchase of any products sold at The Color Space or local retailers.