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Shoppers Drug Mart kicks off Tree of Life fundraising campaign

BY Michael Johnsen

EDMONTON, Canada Shoppers Drug Mart on Thursday kicked off its sixth annual Tree of Life fundraising campaign for community health charities and a special Tree of Life apple-scented body lotion.

The campaign, which runs from Sept. 22 through Oct. 19, encourages customers to purchase and personalize their own paper “leaf” for a loonie (the nickname Canadians gave its gold-colored, bronze-plated, one-dollar coin), “maple leaf” for $5 or an “apple” for $50. Each “leaf” is then attached to a “tree” branch in a Shoppers Drug Mart store to help raise money.

“The Tree of Life campaign is the cornerstone of our community investment program,” stated Lisa Gibbs, manager, community investment, Shoppers Drug Mart. “Through this program, our customers, employees and pharmacist/owners across the country partner with local charities and give back to the communities in which they work and live.”

Proceeds from fruit and foliage, along with sales of the body lotion, will be split with 75 percent going to local community-based healthcare organizations and 25 percent going to national healthcare charities supporting treatment, awareness, education and research initiatives.

Since 2002, Shoppers Drug Mart has raised more than $7 million for over 250 Canadian healthcare charities such as Heart & Stroke Foundation, Ovarian Cancer Canada, Canadian Psychiatric Research Foundation and Prostate Cancer Research Foundation, among others through its Tree of Life campaign, held each autumn.

This year, as an additional incentive, Shoppers Drug Mart Optimum cardholders have a chance to win a grand prize of one million Optimum points when they purchase a leaf, a maple leaf or an apple. The apple-scented body lotion retails for $1.99.

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NPD’s Grant stresses four “P’s” at HBA Global Expo

BY DSN STAFF

NEW YORK Over the years, the beauty industry has undergone a great deal of change and going forward it will be critical that companies understand the four “P’s,” was a key message Karen Grant of the NPD Group had for attendees of her keynote address at this year’s HBA Global Expo held here this week.

The 15th annual event, produced by CMP Information, is a product development event and educational conference for the beauty, health and wellness industries. In addition to more than 40 educational sessions, the event features an exhibit floor that boasts more than 600 exhibitors. This year’s conference kicked off Tuesday with Grant’s State of the Industry address and wraps up Thursday at the Jacob K. Javits Convention Center in Manhattan.

During the presentation aptly titled, “Beauty: Through the Looking Glass of … Time,” Grant, a senior beauty industry analyst for the NPD Group, explained how the industry has changed over the years.

Today’s beauty shoppers have more choices than ever whether it be where they shop—specialty, drug store, mass or warehouse clubs—or which product they desire. As a result, customer loyalty is essentially a thing of the past.

In order for companies to successful tap into the beauty industry—which NPD Group estimates stands at $42 billion and grows at a rate of $1 billion annually—they must understand the four “P’s,” explained Grant.

  • Preferences: What kind of product information does she want? How does she want to receive that information? What products does she want?
  • Place: Where does she shop? For example, it is important to understand that many ethnic women will buy their beauty products at a beauty supply store.
  • People: Today’s society is very diverse and it is important to understand that different people have different preferences. It is not a one-size-fits-all.
  • Products: What claims should be on the product? What is the right messaging? What is the most effective marketing?
  • In addition to the sessions, the HBA Expo debuted a New Product Showcase, featuring new products from exhibitors ranging from the latest in skin care formulations to unique packaging design and matiarials.

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Safeway debuts solar-powered store

BY Doug Desjardins

DUBLIN, Calif. Safeway this week unveiled its first-ever “solar powered grocery store” in Dublin, Calif. on Sept. 13. Safeway said the one-acre network of solar panels on the rooftop powers the entire 55,000-square-foot supermarket. The company also noted that the store’s gas station is powered by wind energy.

Another chain using solar panels to power its stores is Costco. The chain has solar panels providing power at two of its stores in California and announced plans this week to install solar systems at four stores in Hawaii by the end of the year.

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