BEAUTY CARE

Shoppers Drug Mart to debut Murale beauty concept store

BY Antoinette Alexander

TORONTO Shoppers Drug Mart has revealed details of its new retail beauty concept store, dubbed Murale, set to open in November.

“Murale is a beauty masterpiece that will give access to the most innovative and leading beauty products, services, consultation and advice,”stated Jurgen Schreiber, president and chief executive officer of Shoppers Drug Mart. “In developing this concept we truly had no boundaries or borders, allowing us to select the finest products and expert services in beauty.”

The company plans to launch two stores by year-end. The first location will be in Ottawa in Place D’Orleans in November. Soon after, MuraleOs first flagship store will open in Galerie Place Ville-Marie in Montreal.

Murale will showcase more than 200 dermatological, luxury beauty, fragrance and niche brands. Within the dermatological and niche categories, Murale will debut lines never before available in Canada and some first to North America.

What also will set Murale apart from the competition, according to Shoppers Drug Mart, is the expertise available within the stores. The stores will employ beauty and fragrance experts and makeup artists who will be on hand to offer beauty advice and help shoppers find the right brands, palettes and fragrances.

Shoppers also will be greeted by professional service advisors, including a skin care team comprised of an aesthetician, a pharmacist and a skin care professional.

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Beiersdorf to launch men’s hair care line

BY Antoinette Alexander

HAMBURG, Germany Beiersdorf has announced that it will launch in September a hair care line for men.

The new Nivea For Men Hair Recharge with Shampoo and Tonic will launch this year in 11 European countries, including Germany, Austria, France, Italy, Belgium and the Baltic States. In 2009, Poland, Russia, Ukraine and the Middle East will follow.

The products feature of combination of carnitine and creatine, which is designed to stimulate the metabolism of hair follicles and hair roots.

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Natural/organic products take spotlight in baby care at ECRM event

BY Antoinette Alexander

MARCO ISLAND, Fla. If the ECRM Personal Care, Baby & Oral Care EPPS event is an indication of what shoppers will soon see on retail shelves then it is clear that the natural and organic trend shows little signs of slowing—especially in the baby care aisle.

The event was held here Aug. 25 to 28 at the Marco Island Marriott Resort.

Natural and organic products, especially within the baby care segment, took the spotlight as new mothers and mothers-to-be grow increasingly concerned with what they put on their skin when they are pregnant and on the skin of their newborn child.

Some of the companies that met with retail buyers in hopes of hitting mass market shelves include Annyer USA. This European company is looking to enter the U.S. market with its Marinela skin care line. The line, which is 100 percent natural, is designed for mothers and mothers-to-be.

Direxions Inc. was at the show highlighting its Otopia organic skin care line for newborns, babies and mom. First introduced in Australia and into the U.S. market in September 2007, the company is now looking to expand U.S. distribution of the 16-SKU line.

Also, as previously reported online by Drug Store News, Lafe’s Natural Bodycare has launched a new line of Lafe’s Organic Baby products that includes baby shampoo and body wash, massage oil, baby lotion and mother-to-be deodorant. The products, which were highlighted at ECRM, are certified organic by the U.S. Department of Agriculture, earning the USDA’s green seal indicating the ingredients are 95 percent certified organic. They are also packaged in what Lafe’s is terming “baby-safe plastic,” meaning they are free of estrogenic activity (EA) chemicals that, according to some research, could trigger endocrine disruption. Lafe’s Organic Baby will also be introducing sunscreen, diaper cream, and baby wipes later this year.

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