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Shoppers continue to exhibit budget-conscious behaviors, research finds

BY Allison Cerra

JACKSONVILLE, Fla. — The purchasing behaviors of consumers continue to reflect the ever-challenging economic climate, according to a new report from Acosta Sales and Marketing.

In its biannual "The Why? Behind The Buy" report — which was produced with research from a random sample of 1,098 shoppers via Acosta’s proprietary ShopperF1rst online survey — Acosta has revealed insights into the behavior and buying patterns of today’s shoppers, as well as tips to help consumer packaged goods and retail marketers adapt to the ever-evolving shopping landscape. Some key findings included:

  • Shoppers making less than $45,000 are purchasing groceries less frequently from "quick trip" channels, such as drug and convenience stores, while shoppers with incomes more than $100,000 are increasing visits to mass merchandisers;

  • Despite divergent shopping behaviors, shoppers with annual incomes of less than $45,000, as well as shoppers with annual incomes higher than $100,000, are making purchasing decisions based on similar factors, including price. For instance, 55% of shoppers surveyed bought more items on sale than last year, 71% planned their trip before going to the store; 88% of shoppers have bought buy-one, get-one offers and 50% of shoppers cut coupons. And although they are trying to save money, grocery shopping budgets have risen 11% due to higher unit prices;

  • Shoppers are creatures of habit: 84% of respondents reported buying what they have bought before, while 3-out-of-10 plan to continue purchasing store brands even when their budgets increase;

  • Today’s consumer is a multichannel shopper, moving across store channels to find the best deals and products. This is especially prevalent among higher-income shoppers, Acosta said;

  • Digital marketing helps shopper productivity: Shoppers primarily use digital for pre-trip planning, with 36% logging onto home computers (mainly to find coupons) and 20% visited brand and retailer websites.

"Today’s purchasing and marketing trends are reflective of a continued challenging economic climate," Acosta president and CEO Robert Hill said. "Shoppers are still budget-conscious, leading marketers to use discounts to spark demand. By helping CPG and retail marketers truly understand current and future shopper needs, and providing strategies to address them, ‘The Why? Behind The Buy’ can help them capture a greater share of consumer dollars."

To access the complete "The Why? Behind The Buy" report, click here.

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Aubrey introduces new TSA-friendly sized lotions

BY Antoinette Alexander

TAMPA, Fla. — Natural skin care brand Aubrey, which is sold at natural food stores, has introduced new travel-sized moisturizing lotions for those on the go.

As with its entire range of personal care products, Aubrey packs its lotions with herbals and plant extracts in their most natural form, and no synthetic additives or petrochemicals of any kind, the company said. The travel size collection includes Evening Primrose, Collagen and Almond, Sea Buckthorn, unscented, Rosa Mosqueta and Honeysuckle-CoQ10.

The lotions are priced at $6.49 each.

 

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NRF awards law enforcement, loss prevention professionals for aiding fight against retail crime

BY Allison Cerra

NEW ORLEANS — During its annual Loss Prevention Conference and Expo, the National Retail Federation honored six individuals that exhibited exemplary dedication and investigative skills in solving retail crimes.

NRF gave out its Law Enforcement Retail Partnership Award to the following people:

  • Kebharu Smith, assistant U.S. attorney, Department of Justice – Houston office;

  • Armando Astorga, group supervisor of Immigration Customs Enforcement (ICE) – Homeland Security Investigations;

  • Juan Pagan, special agent, ICE – Homeland Security Investigations;

  • Terry Muise, special agent, ICE – Homeland Security Investigations;

  • Matt Wood, special agent, ICE – Homeland Security Investigations; and

  • Georgina Cervantes, intelligence research analyst, ICE – Homeland Security Investigations.

The NRF said those awarded were involved in an investigation of organized retail crime in Houston back in July 2009, which targeted CVS/pharmacy and Walgreens stores in the area. Working together, organized retail crime investigators were able to conduct a joint surveillance operation with Immigration Customs Enforcement — part of Homeland Security Investigations — which uncovered a high-level fence operation based in Houston. The operation was led by a person who aggressively recruited and paid illegal immigrants to travel to pharmacies throughout the continental U.S. and steal over-the-counter medications and health and beauty products. Over the course of the investigation, federal agents and investigators found approximately $20 million worth of stolen retail merchandise had been illicitly purchased and sold, and more than 75 suspects were identified and linked to the operation.

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