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Sephora taps Epsilon for permission-based email marketing services
DALLAS — Epsilon, an Alliance Data company, has signed a multi-year agreement with beauty retailer Sephora to provide targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Sephora's omnichannel marketing platforms.
Under the terms of the multi-year agreement, Epsilon will provide a suite of permission-based email marketing services, including account and campaign management, strategy and email delivery.
"Sephora is a highly innovative multi-channel retailer linking e-commerce and its stores to the digital ecosystem (social, web, email, mobile). Our companies are closely aligned in many ways including our shared focus on understanding consumer behavior and leveraging data to drive results," said Bryan Kennedy, CEO of Epsilon. "I am confident that Epsilon can deliver tremendous value with our leading digital capabilities, such as through our Agility Harmony platform, and extensive expertise in the retail sector."