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Shopko renovates e-commerce site

BY DSN STAFF

GREEN BAY, Wis. — Shopko announced that it has renovated its e-commerce site to provide a better shopping experience for its customers.

According to the company, the upgraded site features improved layout and navigation; user-friendly viewing from a variety of devices, including mobile and tablet; updated product search capabilities; and the ability to shop popular national brands from the homepage with just one click.

"The initial feedback we’ve received from our customers on these improvements has been fantastic," said Mike Sidders, Shopko VP e-commerce. "Shoppers have noticed and love the new design. They’ve complimented us on the ease with which they’re able to shop and buy from the new site. This is the first of many improvements we’ll make to Shopko.com, and I’m delighted to hear from our customers that the upgrades we’ve made thus far are resonating with them."

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Report: Lady Gaga ends deal with Target

BY Alaric DeArment

MINNEAPOLIS — Pop singer Lady Gaga has dissolved her partnership with mass merchandiser Target, according to published reports.

Last month, Lady Gaga, whose real name is Stefani Germanotta, teamed up with Target to promote her latest album, “Born This Way,” selling an exclusive special edition of it through the retailer.

But The Advocate, a national gay and lesbian magazine, reported Wednesday that the singer was dissatisfied with past donations the retailer had made to MN Forward, an organization that supported Republican Tom Emmer’s gubernatorial campaign in Minnesota last year. A source told the magazine that the singer and retailer “didn’t see eye-to-eye on Target’s policy of political donations and how they affect the LGBT community.”

Emmer had run on a platform opposing same-sex marriage and had close ties to the Christian ministry You Can Run But You Cannot Hide International and its founder, Bradlee Dean, who advocated the death penalty for gay people during a radio appearance. Emmer later distanced himself from Dean’s comments.

The donations had attracted the ire of the gay community, and Target, which has a long history of supporting gay and lesbian organizations and events, sought to make amends by revising its policy on political donations, including the creation of an executive committee to manage them.

“We were very surprised and disappointed by the statements made by Lady Gaga’s organization related to her partnership with Target,” a statement released by the retailer to Drug Store News read. “Target remains committed to the LGBT community as demonstrated by our contributions to various LGBT organizations, our recently established policy committee to review our political giving and our respectful, inclusive workplace environment.”

At the time the partnership was announced, Lady Gaga told Billboard magazine that the relationship was contingent upon Target affiliating itself with gay and lesbian charity organizations and reforming its political donation policy.

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Sam’s Club pushes eValues

BY DSN STAFF

BENTONVILLE, Ark. — Through March 13, Sam’s Club is offering an eValues trial to its advantage and business members.

According to the company, the eValues program is an exclusive program that delivers tailored offers to consumers based on unique shopping patterns. The trial program will enable all Sam’s Club members to receive a benefit usually afforded only to members with Sam’s Club Plus.

The eValues program enables Sam’s Club Plus members to receive limited-time discounts on a variety of products and services, according to Sam’s Club. On average, Sam’s Club Plus members receive eight to 10 offers per month, each available 28 days for redemption. Offers can be viewed online, by accessing the Sam’s Club app or at the eValues kiosk in each club.

Sam’s Club’s Plus membership is available to both advantage and business members for a $100 annual fee. (Advantage membership is $40 for the year, while business membership is available for $35 a year.)

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