BEAUTY CARE

SheaMoisture to sponsor Korto Momolu collection at NY Fashion Week

BY Antoinette Alexander

AMITYVILLE, N.Y. — Hair and skin care brand SheaMoisture has announced that it is the official sponsor of the Korto Momolu Fall/Winter 2014 Collection at New York Fashion Week.

SheaMoisture brand ambassadors, celebrity makeup artist Jackie Gomez and celebrity hair stylist Diane C. Bailey, will create trend-setting runway looks for the show.

Momolu will debut her military-inspired "Urban Coup" collection at Fashion Week. The collection pays tribute to the increasing strength and precision of women’s wear in the fashion industry, and will present a parade of fresh cuts and silhouettes to compliment the modern woman’s lifestyle.

The show will preview SheaMoisture’s "A Better Way to Beautiful" cosmetics collection, which launches exclusively at Target stores this spring, with Gomez serving as brand ambassador and makeup artist. The makeup is shea butter-based with certified organic and natural ingredients, and features customizable palettes in two sizes. The paraben-free collection includes a CC cream, lip stain, lip gloss, wet/dry eye shadow, mineral blush and other offerings, with a range of on-trend vibrant, classic and nude shades that suit all skin tones.

Momolu’s show also will feature hair styled with SheaMoisture Hair Care.

"Fashion accentuates and enhances every woman’s inner beauty, which is a mission at SheaMoisture," said founder and CEO Richelieu Dennis. "Partnering with a community-minded, innovative designer like Korto is the perfect fit for our brand because she understands our vision for a better way to beautiful."

 

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Zapzyt expands portfolio, unveils new packaging

BY Antoinette Alexander

NEW YORK — Zapzyt skin care, which is distributed by Waltman Pharmaceuticals, is expanding its portfolio with new Pore Treatment Gel.

The new ZAPZYT Pore Treatment Gel is a spot treatment designed to cut through greasy skin and penetrate pores bringing the medication to the heart of the pimple. This product is especially effective for people with sensitive skin, containing aloe vera and other botanicals, which help reduce stinging, burning and redness caused by other acne treatments. It also contains linoleic acid to strengthen skin walls helping to reduce inflamed, swollen pimples.
 
Along with adding to their product line, ZAPZYT is introducing a new package design. The package will be transitioning from its traditional white and orange to a vibrant blue and orange. The new packaging is designed to communicate the effectiveness of the products in an easy-to-understand format.

The transition to the new package design will be taking place in January, along with the introduction of the new Pore Treatment Gel.

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Gillette honors dad in new short film ‘Raising an Olympian’

BY Antoinette Alexander

BOSTON — As Procter & Gamble pays homage to moms for picking their kids back up after every fall in the latest installment of its “Thank You, Mom” campaign, P&G’s Gillette brand is honoring dads with the launch of its new Raising an Olympian short film titled “Keep Your Head Up.”

It showcases the shared journey of Ryan Suter, defenseman with the Minnesota Wild of the NHL and 2010 Olympic Winter Games silver medalist, and his dad Bob Suter, Olympic gold medalist who made history with the “Miracle on Ice” team during the 1980 Olympic Winter Games in Lake Placid – where the U.S. team, made up of amateur players, defeated the world champion Soviet Union team.

Raising an Olympian brings to life the daily lessons all dads teach their sons and highlights how Ryan Suter, through failures and successes, learned to always keep his head up and maintain a positive attitude. Also revealed are Bob Suter’s efforts towards ensuring his son’s pursuit of being an Olympian stemmed from his own dreams, and not as a result of pressure to follow in his dad’s footsteps.

“While P&G athletes and their dads have always honored the role moms play in helping their kids achieve their dreams, Gillette is delighted to pay special tribute to the dads that play an important role too,” stated Hooman Shahidi, senior brand manager for Gillette North America. “We’re thrilled to welcome not only Ryan as our U.S. athlete ambassador for his commitment to excellence and precision on and off the ice, but also to honor his father, Bob, for the invaluable role he has played in Ryan’s life.”

Ryan Suter joins Gillette because the precision hockey skills that have helped him reach the Olympics twice are not the only thing he inherited from his dad; Ryan also inherited sensitive skin. To honor the role Bob Suter has played in his son’s life and to send Ryan Suter off to the Sochi 2014 Olympic Winter Games clean-shaven and ready to go for gold, Gillette is hosting a ceremonial father and son “hometown” shave on Feb. 5 in Minneapolis with the Gillette Fusion ProGlide.

They are joining other Gillette athlete ambassadors including Russian Olympic ice hockey player Alexander Ovechkin, Canadian Olympic ice hockey player John Tavares, and Dutch Olympic gold medalist speed skater Sven Kramer. Gillette is also a sponsor of Team USA ice hockey during the Sochi 2014 Olympic Winter Games.

 

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