SheaMoisture launches color cosmetics line
NEW YORK — SheaMoisture has made its foray into the color cosmetics segment with the April launch of its new “A Better Way to Beautiful” collection at Target.
“As a brand committed to using natural and organic ingredients in solution-based products, we recognized a need for the same level of quality and care in cosmetics,” said Richelieu Dennis, founder and CEO of SheaMoisture. “Our cosmetic offerings align with our ‘A Better Way to Beautiful’ mission to provide healthier options for all women to look their very best.”
Much like the brand’s other hair and skin care products, the makeup is shea butter-based with natural, certified organic and ethically sourced ingredients. The paraben-free collection includes a CC cream, lip stain, lip crayon, wet/dry eye shadow, mineral blush and lip/cheek balm.
Mavens turn to masks
In search of a deep clean, beauty mavens are taking a closer look at facial masks, and manufacturers are heeding the call with an array of new launches that tout innovative ingredients.
“The direction today is for flawless appearance and self-assured choices. The look is flawless, with perfected faces, defined eyes and evolved anti-aging applications. From primary care focused skin care, bold red and even blue or green lips, and artisanal fragrances, the feel is self-assured,” said Karen Grant, VP and senior global industry analyst for the NPD Group, when presenting a 2013 review of U.S. and global beauty sales earlier this year. “How ever, the attitude across the board reflects a new era of immediacy, looking for the quick fix of alphabet creams, masks and illuminators, and the instant indulgence of classic and couture scents.”
Furthermore, NPD reported that U.S. retail sales of masks in the prestige market soared 60% to $53 million between February 2013 and January 2014.
The increased focus on facial masks in the prestige market has trickled to mass with manufacturers churning out offerings that feature such ingredients as clay, orange extract, licorice root and vitamin C, to name a few.
Conair’s well-oiled machine
STAMFORD, Conn. — Further tapping into the trend of oil-infused hair styling tools, Conair has developed the new Infiniti Pro by Conair Argan Oil Treatment Strip Finishing Brush.
This brush harnesses the powers of argan oil through the replaceable argan oil treatment strip that runs through the middle of the brush. Natural boar bristles help distribute the oil through the hair, and it promises to last for multiple uses.
The results? According to the beauty brand, the brush provides up to 100% more noticeable shine, up to 55% better conditioning and up to 50% less hair breakage.