News

SheaMoisture adds prenatal care

BY Antoinette Alexander

SheaMoisture has expanded its portfolio with the new Raw Shea & Cupuaçu Mommy Collection.

(For the full report, including charts, click here.)

The new prenatal care line includes Stretch Mark Butter Cream, Stretch Mark Intensive Repair Oil, Soothing Nursing Balm, Firming Massage Lotion and All Over Body Scrub.

The products, which are created from family recipes carried down from the grandmother of SheaMoisture founder and CEO Richelieu Dennis, are made with natural and certified organic ingredients. Ingredients include certified organic raw shea butter sourced from women’s co-ops in Northern Ghana, Amazonia cupuaçu and pistachio oil.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Catering to mothers-to-be

BY Antoinette Alexander

Women’s desire for smooth, flawless skin doesn’t stop at the neck, and that’s especially true for mothers-to-be.

(For the full report, including charts, click here.)

Sales of body lotions are on the rise, and judging by the influx of new entrants, prenatal care offerings and stretch mark crèmes are helping to drive sales.

While mothers-to-be have long sought out moisturizing formulas to soothe skin and help keep stretch marks at bay, the heightened focus on youthful, flawless skin has ignited a flurry of new activity in the prenatal segment and among those products that promise to target stretch marks.

For consumers using such products, it is all about what is, or what is not, in the formulas. When it comes to skin care products for mothers-to-be, as well as baby care offerings, those formulas that are free of harsh chemicals and are made with natural ingredients are especially important.

Manufacturers are heeding the call and rolling out offerings that are free of such ingredients as parabens, phthalates, mineral oil and petrolatum. They also are turning to ultra-moisturizing, natural ingredients.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Schick intro grooms facial hair

BY Antoinette Alexander

More men may be embracing facial hair, but that hasn’t shaken Schick, an Energizer Personal Care brand.

(For the full report, including charts, click here.)

Embracing the trend, Schick earlier this year launched its new Hydro 5 Groomer, which is positioned as the first ever 4-in-1 facial hair styling tool designed to simplify, enhance and personalize grooming routines for men.

It features the innovations of the Schick Hydro 5 razor on one end and an adjustable built-in trimmer on the other to deliver a shave routine that doesn’t involve attachments.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?